文丨阿蒙
上周五晚上一刷微博,多少人的天都塌了,我们已经逐渐能承受热搜越来越多的塌房事件,譬如某某某的出轨、外遇、离婚;但淀粉肠的塌房,属实是我生命不可承受之重。
这场险些在21世纪上半叶的中国闹出饥荒的大案,史称“315淀粉肠事变”。
3月15日,正是国际消费者权益日的大日子,按照惯例,每一年中央电视台都会在315晚会上曝光一批“枪毙名单”,再不关心时事热点的人在这样一个不眠之夜,也得打开热搜看看今年又吃错了什么。
彼时我正骑着小黄车驰骋在回家的路上,车把手上挂着的塑料袋里装着刚在地铁口买的淀粉肠,上面还裹了一层摊主自制的香辣酱料,万万未曾想到五分钟之后停好车的自己,会在微博热搜上刷到它塌房的新闻。
热搜配图是一张写着来源“央广网”的短视频截图,当时的我已然破防得双眼被泪水糊住了,只记得中间血淋淋的五个大字“不建议人吃”,拎着塑料袋的手轻轻颤抖,这玩意儿我是扔了喂狗还是再给自己多下点毒啊?
含泪啃下这价值5元巨款的“高危视频”后,我咬着牙继续往下翻了翻热搜。占据热搜榜单的大V博主们言之凿凿:目前市面上的淀粉肠主要成分为骨泥,成本非常低廉,人类不能吃。
食物判官“辛吉飞”准时赶到战场
接着,又是一番对淀粉肠造价的讨论。据网友粗略估算,骨泥这种玩意儿一吨只卖不到一千块,平均算下来一根淀粉肠的成本只有2毛,剩下的钱果然都被黑心商贩赚走了!
当天晚上,一半以上的中国网友都跟我一样难以安眠。那可是淀粉肠啊!曾经校门口小吃街的唯一真神,当代地铁口路边摊的天下霸主!西方不能失去耶路撒冷,就像中国小吃界绝对不能失去淀粉肠——至少在2024年3月15日之前的年轻人心中是这样的。
相比起那些网速较慢的中老年淀粉肠摊贩,在那个深夜,有一大批淀粉肠激推人率先破防了。
他们在各个论坛哀嚎、祈求、恐慌着,一边哀叹着淀粉肠的塌房,一边焦虑今天吃的那口肠里面到底是什么肉。
来自年轻人的巨大声量,轻轻松松盖过了其它所有315晚会上被点名的对象,一晚上过后,全网都只记住了淀粉肠不能吃了,于是真正的受害者这时才出现了——摊贩、厂商。
KPL选手淀粉肠创业失败
第二天从早到晚,微博热搜都充斥着来自厂商和摊贩的浓浓“求生欲”。先是有厂商直接发出了检测报告声明,并表示,昨晚上就已经接受了相关部门对其的突击检查,并顺利过关了。
但事实证明,白纸黑字对于网络舆论并没什么大用,这条报告声明的评论区依旧是一片质疑。
聪明一些、更会玩互联网的厂商,则直接选择了一波直播带货,于是你在那天打开抖音直播间,就能见到两小时连吃10根肠满脸通红的苦命主播,以及年过半百的董事长站在车间玻璃房门口,一脸忧愁地啃淀粉肠。
另一边,那些被波及的小商贩也开始了自救。一些烧烤店老板刚刚看到新闻就紧急从冰柜里撤下了淀粉肠,而另一些年纪比较大的路边摊摊主,则把那些商家发布的检测报告打印了下来,张贴在自己的摊位上。
图源水印
尽管如此,淀粉肠摊位的收入和人气,依然是肉眼可见地下降了,在摊主们直播间里,偶尔还能见到一些个辱骂的留言。
不过也不必为摊主们的营生操心太久,因为再过了一天,这件事情突然就两极反转了。
卖家的无辜惨状,外加网友们的同情心泛滥,于是越来越多的人开始追根溯源,既然那么多人都跳出来说自己家的淀粉肠里没有骨泥,那第一家被报道使用骨泥的到底是谁?总得揪一个典型出来避雷一下的吧。
然而当网友们往回翻阅关于此次“315淀粉肠事变”的起因经过时,才发现今年的315晚会名单上根本就没有它,甚至当天的央视新闻也未曾提过它的名字。
关于它的第一条报道,来自最初那条“央广网”的短视频。视频全长26秒,其中用文字描绘了记者采访某河南淀粉厂员工的成果,该员工表示:淀粉肠的原料里虽然有肉,但很少,都是用的鸡肉和鸡骨泥,(其余)大部分都是淀粉。
然后这名记者又去电商平台搜索了一下骨泥的商家,发现大多数都是当宠物食品卖的,并且表示:“骨泥不建议人吃”,遂得出了结论。
这一段原视频可给追根溯源的网友气笑了,你去问宠物食品商家这玩意儿能不能给人吃,商家肯定说不能啊。
很快,曾经得出结论说骨泥对人体有害的“专家”又上了一次热搜,只不过这次说的是“经规范养殖、加工的骨泥可食用”。
这一桩闹剧被平反之后,沉冤得雪的淀粉肠爱好者狂喜,大街小巷每一条关于淀粉肠焦虑的微博评论里都有着他们笑嘻嘻辟谣的嘴脸。
如此一顿大落大起,于是那些个直播带货的淀粉肠商家的销量疯狂暴涨,把正面和反面舆论都恰饱饱。淀粉肠这泼天富贵般的网络流量,也算是落下了帷幕。
但一切并没有结束。虽然这条视频的逻辑非常滑稽,但其实视频原文后半段聊到的关于淀粉肠目前国家生产标准的缺失,才是造成此次“315事变”的核心问题。
视频中原稿的出处
我们可以用最直白易懂的一句话概括其标准混乱的根源——你说说这淀粉肠,到底算是肉类制品,还是淀粉类制品呢?
非淀粉肠爱好者可能会因为它类似肉味的口感选择前者,但淀粉肠成瘾多年的资深网友则会告诉你——淀粉肠吃的就是这一口淀粉味。淀粉肠与火腿肠其实根本不是一种东西,后者有完善的国家标准限定了不允许添加淀粉。
但就这件事上,国家标准确实没有任何的定论,只能是各个厂家凭良心做事,你愿意加多少淀粉比例,甚至加多少骨泥都只需要满足自己厂的标准来就行。
换句话说,淀粉肠里加骨泥到底违法了吗?答案是否定的,因为国内目前压根没有涉及淀粉肠的食品安全条例。
所以淀粉肠“315事变”其实并没有像网友们所期待的那样“让子弹飞一会儿”,来了个三百六十度的大反转,最终还得看此次事件能否推动相关产品的国家标准限定,才能定论。
从最初记者的错误解读,再到营销号和“大V”们过度夸张化的解读,然后反应到舆论上的滔天巨浪,最后再来个绝妙的大反转,一个小小的错误就换来了淀粉肠史上最荒诞的一周。
只能说,还得是淀粉肠,最有网红体质的路边摊美食。
还记得最初我们是怎么为淀粉肠造神的吗?
最开始它只是一个普普通通的火腿肠“平替”,只有在我们吃不起肉肠的时候,才会想起它;也因为进价足够低廉,才成为了炸串、烧烤店老板的选择。
一直到2023年,多个经济发达城市为了促进消费,都推出了鼓励地摊经济的好政策。而彼时也正处于三年疫情过去后,人们开始反思生活节奏的时期,于是坐不住的上班族们,便把创业的目光投向了摆摊。
但摆摊这件事,说起来简单,做起来难。大多数摊位在第一月勉强赚回成本之后,就会因为太过于琐碎和占时间而被放弃。小红书APP刷来刷去,网友才幡然醒悟,最赚钱的原来还得是当年小学生时期我们最爱的——淀粉肠?
一箱均价5毛的肠、一辆电动车、一个烤架、一瓶油、一碟辣椒粉,就可以搞定一个人来人往,日赚200的小摊,靠着究极低廉的成本,淀粉肠成功成为了当时人气最高的摆摊选择。
而又因为当时选择摆摊的大多数大厂被开或主动出走的程序员,于是一个又一个“程序员转行靠卖淀粉肠月入过万”的神话在知乎、小红书等各文字社区传播着,淀粉肠就这样被信奉成为了打工人的第一选择。
无论是下班还是下岗,淀粉肠都能给你带来极致的享受。久而久之,“淀门”就此诞生了。
但流量时代,造神容易,灭神终归更快,我们可以如此轻易地塑造一个神话,就能更快地用一场闹剧打破它的金身。
现在距离“315事变”已经过去了近一周的时间,但还在坚挺的那些淀粉肠路边摊,生意依旧惨淡,我家附近地铁站口的老板,再也没有回来过。
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rgba(0, 0, 0, .05);--weui-RED: #dc3636;--weui-ORANGERED: #d14730;--weui-ORANGE: #e17719;--weui-YELLOW: #bb8e00;--weui-GREEN: #4f8400;--weui-LIGHTGREEN: #2e8800;--weui-BRAND: #018942;--weui-BLUE: #007dbb;--weui-INDIGO: #0075e2;--weui-PURPLE: #6265f1;--weui-WHITE: #fff;--weui-LINK: #576b95;--weui-TEXTGREEN: #06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: #e17719;--weui-TAG-BACKGROUND-ORANGE: rgba(225, 119, 25, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #007dbb;--weui-TAG-BACKGROUND-BLUE: rgba(0, 125, 187, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-mode=care][data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-mode=care][data-weui-theme=dark]{--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root,body:not(.pages_skin_pc) body{--appmsgExtra-BG: #F7F7F7}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--appmsgExtra-BG: #121212}}@media screen and (min-width:1024px){body:not(.pages_skin_pc)body:not(.pages_skin_pc){background:var(--weui-BG-2)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root[data-weui-mode=care]:not([data-weui-theme=light]),body:not(.pages_skin_pc) body[data-weui-mode=care]:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) 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#06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: #fa9d3b;--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #10aeff;--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}body,.wx-root{--weui-BG-0: #ededed;--weui-BG-1: #f7f7f7;--weui-BG-2: #fff;--weui-BG-3: #f7f7f7;--weui-BG-4: #4c4c4c;--weui-BG-5: #fff;--weui-FG-0: rgba(0, 0, 0, .9);--weui-FG-HALF: rgba(0, 0, 0, .9);--weui-FG-1: rgba(0, 0, 0, .55);--weui-FG-2: rgba(0, 0, 0, .3);--weui-FG-3: rgba(0, 0, 0, .1);--weui-FG-4: rgba(0, 0, 0, .15);--weui-FG-5: rgba(0, 0, 0, .05);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #fa9d3b;--weui-YELLOW: #ffc300;--weui-GREEN: #91d300;--weui-LIGHTGREEN: #95ec69;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1485ee;--weui-PURPLE: #6467f0;--weui-WHITE: #fff;--weui-LINK: #576b95;--weui-TEXTGREEN: #06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: #fa9d3b;--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #10aeff;--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}.wx-root,body{--weui-BTN-ACTIVE-MASK: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BTN-DEFAULT-ACTIVE-BG: #e6e6e6}.wx-root,body{--weui-DIALOG-LINE-COLOR: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BG-COLOR-ACTIVE: #ececec}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BTN-ACTIVE-MASK: rgba(255, 255, 255, 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div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}