说到今年315最让人破防的“网红食物”,淀粉肠必是其中之一。
3月14日,有媒体报道一些厂家生产的淀粉肠含有鸡骨泥成分,而且工作人员不建议食用这种成分,搞得消费者、厂家和商家都是人心惶惶。
消费者这边,最近刚吃过淀粉肠的网友表示很慌,好久没吃淀粉肠的网友也在庆幸自己好久没吃。
为让大家相信自家产的淀粉肠能够放心吃,过去做to B业务的淀粉肠厂家如今也是面向C端做起直播。
从员工到老板纷纷展现出求生欲,用直播吃淀粉肠的方式证明自家产品没问题。
至于过去不怎么重视“品牌公关”的“烤肠大妈”和“烤肠大叔”,如今也领教到了舆论的威力。
他们纷纷在摊位上加挂安全声明,让我们相信他们家的淀粉肠可以放心吃。
315过后,淀粉肠的热度依旧没有散去,只不过这起风波正朝着一个令人意想不到的方向发展。
3月19日,曾因鸡骨泥被“网暴”的“淀粉肠小王子”再开直播,没想到当晚淀粉肠卖到断货,积压订单数突破1万单,5天时间才能发完,销量甚至好过315前。
对此,“淀粉肠小王子”的感受也要比“鸡骨泥风波”到来时更“无语”:事件刚发酵那会,他每天只能睡2-3个小时。
如今行情如此火爆,
之前晚上都睡不着,现在累到白天时都能睡着,就连录视频的时候也是勉强睁着眼,至于身边的助理大叔也是累出了黑眼圈。
与此同时,“淀粉肠塌房了为什么还有人买”的话题也上了热搜。
对此,美国食品工程博士、《吃的真相》云无心同样感到无语,他觉得这些负面舆情也不至于令人“因噎废食”。
看来好吃的东西是真的好吃,否则遇到这种负面舆情,淀粉肠的行情也能如此坚挺。
一听到淀粉肠里不止加淀粉还加“骨泥”,笔者也开始怀疑淀粉肠都怎么搞起了“科技狠活”。
但在仔细了解以后,发现你我的虚惊一场,反倒是给那些为销量发愁的商家们“帮了大忙”。
正当淀粉肠被曝加有鸡骨泥的消息在网上疯传的时候,最让笔者感到意外的,莫过于《中国食品报融媒体》纷纷对此事积极表态。因为这一起风波,已在网络上造成了多大的负面影响。
3月19日晚,《中国食品报融媒体》在网上发布了长达5分钟的视频,针对最近“骨泥淀粉肠”一事进行盘点分析。
正如视频中所呈现的那样,他们详细讲解了厂家在淀粉肠添加肉骨泥的合规性与合法性。看来摆摊卖淀粉肠的商家们不仅没必要发出那些个声明,
因为淀粉肠里有鸡骨泥本身就是合法合规的。
在视频的最后,《中国食品报融媒体》点出了重点:比起鸡骨泥的问题,真正值得媒体去调查的,还是加工厂的生产和储存的环境是否干净卫生,产品的理化指标是否合格,
因为这种学名为“机械分离肉”的骨泥,本身就比鲜肉、碎肉更容易受到微生物污染。
当然了,如果不是这段视频,我都不会知道国内还有一家媒体叫做《中国食品报》。
官网资料显示,《中国食品报》由中国轻工业联合会主管主办,该报刊是中国食品行业的专业性食品综合经济类日报。
连全国性的专业媒体都要出面解释,可见这起风波给商家厂家带来多少不必要的麻烦。
与此同时,也有媒体采访专家学者,从他们那里得到了关于“骨泥”的营养价值与合规性的正面答复。
从专家学者所给出的意见来看,不难发现食品中添加骨泥并不违规,因为骨泥是一种广泛应用于食品加工的馅料。不管你吃的是饺子还是包子,多少都有骨泥被你吃进肚子,而且也能起到补钙的效果。
然而,比起
物质上的“补钙”,更多时候我们还得在认知上“补钙”。
在这起风波中,也有不少营销号为了流量罔顾科学与事实,拿骨泥大做文章煽风点火,没想到也有不少对这类言论很买账的网友。
风波之所以能发酵,也少不了他们为了流量采取的“恶意中伤”:他们利用我们对食品科学了解不深入的特点,在我们不了解的细节处添油加醋。
不仅给我们造成了不必要的恐慌,还让商家厂家都为生计发慌。
作为一名长期活跃于社交平台的艺人,安徽歌手李荣浩没少同粉丝互动。然而在2017年10月,有位路人甲不知是为了发泄情绪还是为了刷存在感,居然留言要他一个安徽人“滚回韩国”。
当然李荣浩的
回复也很高情商,他的建议是这位朋友“没事多上上网”。
笔者也想过,李荣浩“没事多上网”的高情商回复,用来调侃网络上一些自媒体、营销号为了流量胡编乱造的现象,也是再也合适不过的。
然而,看到最近陷入风波的淀粉肠,我才发现,不管是无限放大甚至抹黑的自媒体和营销号,还是那些“跟风附和”的网友,他们的问题根本不在于没怎么上网,
而在于上网时间很长,但是不愿意了解一些其中的细节和背后的真相。
值得注意的是,在食品行业也曾不止一次出现“负面舆情危及行情”的闹剧,
只不过上一次的闹剧,也确实要比如今的“断章取义”与“无限放大”来得更加离谱。
最近几年,“棉花肉松”、“塑料紫菜”、“塑料大米”之类的谣言也曾不止一次出现,对此官方也曾多次辟谣,至于造谣者也得到了法律的严惩。
奈何如今越来越多的普通人都能打开手机上网冲浪,导致一些远古的谣言在当下仍有滋生、传播的土壤。
当然了,但凡是熟悉塑料颗粒的成本价的网友,也很清楚这类谣言到底有多弱智。毕竟塑料颗粒可要比大米来得更金贵,再坏的奸商都不至于蠢到“以好充次”。
倘若真要那么干,无异于为了牟取暴利,花一千块成本印刷一张百元假币。
诚然,别人选择接受什么信息,都是别人自己的选择,对此我们无从过问、评价太多。但不可否认的是,当大脑被片面、错误的信息“带歪”后,
设计/视觉:O.O
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天水麻辣烫想做的,不只是“2024款淄博烧烤”
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头顶簪花,打开了泉州文旅
的“九紫离火运”
?
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