刚被L系列的成功冲昏，又跌入
MEGA的深渊。
MEGA风波之后的第10天，李想再次出面，回应危机。
这次
的态度，也发生了转变。
不再代表光明要干掉黑暗，而是认错。
与此同时，理想汽车今天下午收盘后紧急宣布，由于销售订单不及预期，将下调一季度的交付预期，降幅达20%-30%。
还有不到10天，一季度就结束了。
这时候下调预期，极其突然，这也使理想汽车美股盘前一度跌超9%。
而理想汽车的股价从年内最高的46美元/股，跌至34.08美元/股。
理想市值，直接蒸
发131亿美元，约943亿人民币，目前市值362亿美元。
可见MEGA风波的影响很大。
今天下午，理想汽车创始人李想发布内部信，复盘本质原因和给出解决方案。而这封内部信，也在理想汽车最新的公告中有所呈现
。
老铁们，一起来看看，他说得有没有道理？
李想提到这次危机，本质原因有两个：
一个是理想MEGA的节奏问题，另一个说
过分关注销量的欲望问题。
李想表示，“我们错误的把理想MEGA的从0到1阶段（商业验证期）当成了从1到10阶段（高速发展期）进行经营。"
他在反思的时候，还不忘夸理想L系列，一上市就拥有从1到10的经营势能。
理想汽车创始人，李想
其中一句话，引起猫崽的关注——
"
理想
MEGA节奏混乱
，让销售团队大幅减少了服务L系列用户的时间和精力，主力车型L8甚至连店面摆放的位置都没有了。"
这句话，其实可以
看出，李想对于MEGA的态度，从一开始的过分自信，到认清现实。
针对此，李想提出的解决方案是：
放弃全面开发的销售策略，集中在头部城市的大型零售中心进行产品体验和试驾，并在这些城市加速建设超充站。
当有效完成了从0到1的阶段后，再向更多城市和更大的用户群体进行推广。
众所周知，
MEGA上市前，李想在互联网做了至少半年的营销工作，各种卖关子和玩跳楼梗。
MEGA月初的上市发布会，李想演讲得激情澎湃，
MEGA也迅速在全国各地门店展出，并且处于门店C位，很突出。
但风波之后，杭州、上海等地的网友发现，
MEGA撤出展厅、或者放置在店内最里面的位置，抑或停靠在路边。
这舆论，甚至影响了很多人的购车决定。
猫崽看了下
公司楼下的理想销售门店，
IP广州，MEGA被放置在展厅的左后方，理想L系列则放在"黄金位置"。
据了解，广州大部份理想线下店都可以预约体验MEGA。看来，广州还是理想很重要的市场。
有网友称，
杭州的MEGA大部份都撤店了。
实地看过后，MEGA简直是"庞然大物"
。
除了
价
格不美丽、膈应的言论之外，MEGA的内饰、配置都没有太大问题。
李想内部信谈到的第二个问题，是过分关注销量的欲望。
他认为，公司从上至下关注销量和竞争，让欲望超越了价值，让我们原本最擅长的用户价值和经营效率显著下降。
"对于欲望的追求，让我们变成了自己讨厌的人。"
到底是"我们"（理想全体员工），还是个人
？Emmm…
理想汽车，第一次从增程赛道换到纯电赛道，就被市场狠狠地教育。
越飘，摔得越惨。
不过这一次，李想的态度是没有问题的。
他在最后写到，严格遵循的三大行为准则中的一条便是：实事求是，知错就改。
理想汽车将一季度交付量预期，从10-10.3万辆，下调至7.6-7.8万辆。
减去前两月的交付数据，理想3月的交付量预期要在24584-26584辆。
现阶段的造车新势力，必须保住销量交付水平，才能保证活下去。
没有销量的高合、恒驰，已经垂死；合创，也半死不活了。
如今回过头来看这起事件，理想汽车的这场公关危机，认错快，比死鸭子嘴
硬强。
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