“老兵”侯毅（花名：老菜）正式从盒马退休了。

3月18日，盒马相关人士向记者确认，盒马CEO侯毅（花名：老菜）因年满60岁正式退休，未来将担任盒马首席荣誉顾问。阿里巴巴集团CEO吴泳铭以全员信的形式宣布了这项组织任命，在全员信中吴泳铭对侯毅为带领盒马起步和发展作出的贡献高度肯定，他对侯毅的形容是：行业经验丰富、热爱零售。

作为盒马的灵魂人物，过去九年里，侯毅带领盒马踏出一条新零售的路径，引领了中国零售业的许多变革。在他的治下，盒马度过了“敢于折腾”的许多年，尝试了各种业态、零售场景探索等，“中国零售摸着盒马过河”是业内常说的话。

对盒马乃至中国零售来说，这位雷厉风行的老兵的退休都有着深刻的影响。盒马即将步入新的周期。一个时代过去了。

1.

传统零售的“破局者”

2015年，51岁的侯毅加入阿里巴巴并创立盒马。

据了解，当年侯毅被挖来阿里时，阿里想让他做的是物流一把手，但侯毅拒绝了。早年的零售从业经历让他坚定地想重新做一遍零售，因此有了盒马的故事。

在创立盒马前，侯毅负责过便利店的供应链建设、担任过京东首席物流规划师、京东O2O事业部总裁，在零售业已积攒了20多年的经验。

深入理解零售行业并渴望改变零售行业是侯毅带给外界的最大印象，他带领盒马以“新零售”的概念进入行业，做出了一系列对传统零售极具冲击力的变革。

回顾盒马的兴起，一路伴随着侯毅在打破电商与传统零售界限中的探索。他带领盒马建设线上线下一体化，首次在生鲜和商超领域做到了“手机点点30分钟送达”；让帝王蟹、波士顿龙虾等零售渠道稀缺的鲜活海鲜在盒马售卖、加工，用产品本身的吸引力为盒马带来了流量；他还宣布不再向供应商收取任何进场费、促销费、新品费等传统零售渠道费用，围绕买手制打造“新零供关系”，大力推动盒马自建供应链的发展······

侯毅办公室门口有一幅字，写的是“好吃是王道”。比起很多CEO门口屋里的“宁静致远”、“天道酬勤”来说，更能体现其个人风格。作为60后创业者，侯毅对盒马商品的新品开发、供应链考察常常亲力亲为，对商品的敏锐度不输90后，他常去海外考察学习先进的生产线、供应模式并“搬回”盒马，也对盒马的产品竞争力分外上心。

一位盒马内部人士形容“在盒马，侯毅本人是第一产品经理。”盒马早年是用“好吃”打开的市场，在盒马第一家金桥店，侯毅还曾将家里的进口电饭煲搬到门店煮五常大米给顾客做试吃。这些年，盒马的许多研发、采购都收到过侯毅寄来的产品，他去哪里都爱吃，对当地的美食有“老饕”的态度，吃到不错的食材，便会直接现场采购，邮回公司给采购试样。什么豆子做豆沙好吃，什么面粉做面点便宜又好，盒马的采购都曾从侯毅那里参考到答案，“好不好吃，货地不地道，鱼怎么做好吃，怎么弄不腥，老菜很懂，糊弄不了。”

可以说，无论是在模式还是商品上，侯毅治下的盒马都在过去九年展现了不断推翻、创新的魄力和决心，成为中国传统零售的“破局者”。“盒区房”一度成为年轻人的网络热词，可见这位“老兵”摸准新零售脉搏的功力。

即便是在退休前，侯毅也仍在继续对传统零售行业的颠覆。他观察到折扣化经营模式是全球零售趋势，决心推动盒马折扣化变革，去KA模式、推动盒马降价。“去KA模式对我来说是生死问题，没有退路。当然行业震动很大，很多人封杀我们，封就封吧。”侯毅在受访时曾如此表示，他坚信“垂直供应链是中国商超的历史性机遇”，在过去半年里带领盒马在折扣化变革的道路上一路狂奔。

全员信中表示，未来，侯毅将作为盒马首席荣誉顾问，继续为盒马的发展贡献经验和智慧。作为“破局者”一路倒逼实体零售转型的侯毅正式退休了，但他留给中国零售行业的震动仍将影响深远。

2.

盒马的未来

盒马 CFO严筱磊（花名百何）成为了侯毅的继任者。在此之前，严筱磊对外界来说是一个较为陌生的名字，她唯一一次对媒体公开亮相是在2023年的进博会。

全员信中，吴泳铭对严筱磊的评价是：加入盒马6年，有敏锐的商业洞察力，对公司从业务到团队都非常熟悉。

从严筱磊的个人履历来看，她曾就职于毕马威华振会计师事务所，西门子中国。2016 年加入阿里，历任阿里音乐，UC浏览器，银泰等相关业务的财务负责人。2018 年加入盒马担任 CFO。与侯毅的天马行空、奇思妙想相比，这位 CFO的领导风格或许将更严谨、精细。

严筱磊的接棒也在某种程度上透露着盒马的未来。阿里巴巴没有选择从其他业务调任或外部空降负责人来接棒退休的侯毅，意味着阿里大概率对盒马这些年的发展是满意的。因此，尽管在一号位发生人员变动的情况下，交接棒前后，盒马的经营思路仍将有一定的延续性。

“中国零售企业需要适应充满挑战的大变革时代，作为企业，盒马会抓住机会，用全球供应链深耕本土市场，这也是一次弯道超车的机会。”2023年的进博会上，严筱磊曾如此表示，她对盒马供应链的建设同样重视。

不过，财务出身的严筱磊必然也将给盒马带来许多变化。相比创始人的“闯劲”，严筱磊更擅长的或许是“稳下来”。早在2021年，盒马便开始自负盈亏，而随着2023年阿里组织变革、各业务更加独立以及随后盒马上市计划的暂缓，盒马的“钱袋子”显然需要打开得愈发谨慎。

这是企业在当下难以回避的问题，世界正在穿越又一经济周期，身处其中的企业面临的挑战加剧。“降本增效”成为过去几年许多公司的主旋律，京东、喜茶等公司都更突出了 CFO的重要性，寻求更稳健的发展道路。

对有着近400家门店体量的盒马来说，这个问题是更加难以回避的。自成立以来，盒马已发展出了盒马X会员店、盒马鲜生、盒马奥莱等近多种业态，面向不同的消费场景和需求。2022年，侯毅宣布盒马主力业态盒马鲜生实现盈利，但盒马的盈利挑战仍在继续。

此外，值得一提的是，45岁的新任女掌门严筱磊，可以看出盒马的本次组织任命中延续了阿里巴巴“坚决实行团队年轻化”的理念。在提出“要创造让更多年轻的阿里人成为阿里的核心力量的机制和文化环境。”的宣言后，吴泳铭已先后推动了淘天集团、饿了么、高德地图的管理团队年轻化，阿里巴巴从内部激发组织活力的探索仍在继续。

盒马仍然是国内零售极具想象力的品牌。一段时间内，盒马成为国内生活方式品质感的代名词。尽管近一年来盒马的变化让用户目不暇接甚至吐槽颇多，但仍有大量用户珍视和喜爱那个曾塑造了新型城市零售服务的先行者。变革是必要的，但可能希望它步子慢一点、稳一点。随着严筱磊走上前台，盒马或许将迎来更多对自身业务和发展的“精打细算”，重回用户心目中的“盒马”。作为一家重资产的企业，在零售大变革的时代下，比起扩张，“守成”正在成为盒马在新周期选择的方向，未来，如何摸着盒马精细化运营，或许是值得零售行业观察的新角度。

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#191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root,body:not(.pages_skin_pc) body{--appmsgExtra-BG: #F7F7F7}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: 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and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root[data-weui-mode=care]:not([data-weui-theme=light]),body:not(.pages_skin_pc) body[data-weui-mode=care]:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, 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