3月22日，极兔速递发布了2023年度业绩公告。财报显示，过去一年，通过战略收购、多元化的产品与服务以及精细化运营，极兔速递在提高市场占有率的同时，盈利能力和服务质量也显著提升。

极兔2023年全年总收入为88.49亿美元，较2022年全年72.67亿美元同比增长约22%。这一增长得益于极兔过去一年在中国、东南亚和新市场上的多项业务指标均有所突破。2023年，极兔全年共计处理188亿个包裹，较2022年的146亿个包裹增长29%。

收入大幅增长的同时，2023年极兔在利润方面也有了较大突破，多项数据首次实现转正——全年毛利首次转正，达到4.73亿美元，经调整税息折旧及摊销前利润（EBITDA）也首次转正，达到1.47亿美元，其中，中国市场毛利和经调整EBITDA均首次转正。

此外，极兔在2023年实现了现金流转正，经营活动产生的现金为3.42亿美元，较2022年显著提升。2023年12月31日，集团现金及现金等价物合计为14.83亿美元。这一变化，来自于极兔的运营效率和盈利能力的提升。

各地市场全面开花，东南亚连续四年第一

从业务覆盖范围看，极兔的快递业务目前横跨东南亚、中国、中东、北非、拉美共计13个国家。2023年，极兔在东南亚、中国和新市场的市场占有率和收入较上一年均有所增长，其中东南亚连续4年市场占有率排名第一。

在东南亚市场，按包裹量计，极兔2023年市场份额较2022年的22.5%提高至25.4%，包裹量为32.4亿件，同比增长28.9%，全年收入同比增长10.56%至26.33亿美元。同时，包裹量的增长带动了转运中心、网点和车辆等关键基础设施和资源的利用效率，促进了规模效应。2023年，极兔在东南亚的平均单票成本稳步下降，从2022年的0.76美元降低到2023年的0.67美元。

另一方面，客诉也在下降。2023年极兔在东南亚包裹的平均投递时间同比2022年缩短6.5%，客诉率也持续下降。目前，极兔在东南亚已经建立了稳定的网络。极兔在财报中表示，其在东南亚和多个电商平台建立了良好的合作关系。2023年双十二期间，极兔在东南亚各国处理单日峰值超过1600万件包裹。

分市场来看，在最重要的中国市场，极兔也实现了不小的突破。2023年，极兔中国市场的毛利和经调整EBITDA均转正，同时市场份额有所上升。按包裹量计，2023年极兔在中国市场的市场份额为11.6%，较2022年提升0.76个百分点。2023年，极兔在中国处理的包裹量为153.4亿件，同比增长27.6%，超过行业增速，受益于此，极兔中国全年收入同比增长27.7%至2023年52.29亿美元。

上述成绩在竞争激烈的中国市场尤其难得。2023年中国快递行业竞争焦灼，行业价格同比出现较大降幅。这一背景下，极兔的单票收入能够较前一年保持稳定，主要源于极兔优化了不同电商平台包裹量结构，获取了更多优质客户，同时逆向件和散单件占比逐步提升，进一步稳定了整体单票收入。与此同时，得益于业务量增长带来的规模效应和精细化运营管理，极兔单票成本持续下降，从2022年的0.40美元下降到2023年的0.34美元。

值得一提的是，在新市场的表现上，极兔在2023年取得了三倍增长的成绩。其在新市场的市场份额从2022年的1.6%提升到2023年的6.0%，包裹量为2.3亿件，同比增长369.0%，全年收入同比增长299.7%至3.27亿美元。按包裹量计，2023年极兔在巴西、墨西哥、沙特阿拉伯和埃及均进入当地市场前五名。

电商关系升温，2024年市场份额有望继续提升

从战略看，极兔在各市场有着不同的战略打法。在东南亚，极兔通过提供高质量的服务及具有竞争力的价格，进一步提升市场份额、夯实龙头地位；在中国，极兔通过提高服务质量、改善品牌形象，以触达更多高质量客户；在新市场，极兔重点关注中东、拉美等高增长潜力市场，力争抓住中国电商出海这一历史机遇，同时深化本土化能力。

极兔在各地市场按不同策略运营已有成效。以中国市场为例，2024年春节抖音、快手和拼多多都选择了极兔作为其特邀快递合作伙伴。业内人士分析，上述电商平台的选择原因其一是春节期间配送需求相对分散且突发性强，需要快递公司有相对柔性的配送能力；其二是年货中生鲜零食类需求极高，对快递公司在下沉市场布局有一定要求。这也意味着极兔的本土化能力受到当地电商平台的认可。

展望未来，极兔将提供定制化服务以满足电商平台多样化的需求，通过具有竞争力的价格帮助电商平台进一步降低履约成本，持续与电商平台探讨开发新产品和新的合作模式。

与此同时，机构也看好极兔的发展。德意志银行在3月最新发布的研究报告中，首次覆盖极兔速递，并给予其"买入"评级，目标价为16港元，看好极兔速递在物流行业的独特优势和增长潜力。报告认为极兔在中国市场2024年表现有望超越行业平均水平，市场份额有望进一步提升。

极兔速递首席财务官郑世强在财报电话会议中表示：“2023年，公司业绩表现积极稳健，收入增长强劲，盈利能力大幅提升，现金流持续改善，财务状况更加健康。从2024年到2028年，全球电子商务零售交易额的年复合增长率预计将达到9%。在我们快递业务覆盖的13个市场中，每个市场的电商增长速度均超过了这一全球平均水平。我们将积极把握这一巨大的市场机遇，结合我们在各地的优势及市场地位，制定具有针对性的市场策略，以最大化地利用这一增长趋势，持续实现增长，为股东创造更稳健的回报。”

林海/文

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#07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--appmsgExtra-BG: #121212}}@media screen and (min-width:1024px){body:not(.pages_skin_pc)body:not(.pages_skin_pc){background:var(--weui-BG-2)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root[data-weui-mode=care]:not([data-weui-theme=light]),body:not(.pages_skin_pc) body[data-weui-mode=care]:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, 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