3月22日,江铃福特官宣,烈马正式开启预售,新车将提供7款车型,分别是远湾、墨钻、墨钻大脚越野版、长滩、长滩大脚越野版、荒地以及大沼泽地特别限量款。顾名思义,墨钻大脚越野版、长滩大脚越野版、荒地以及大沼泽地特别限量款将标配原厂大脚套件。新车预售区间30-45万元,将于4月底正式上市。
预售市场浅析
让越野老炮和越野小白苦等的国产福特烈马,终于来了!30万-45万的预售价怎么样?可以说预售价一出,网络上呈现两边倒的状态,有的拍手叫好,有的一片骂声。对于这个预售价,个人认为还需辩证来看。
· “性价比”明显
首先,这个价格已经比老家美国低了很多,即便是曾经天津港6、70万的时候,依旧有人买单。初期进口用户几乎全是资深玩家,加上北美市场的火爆,产品力无需多言。况且国产后配置还高很多,内饰以及科技配置的升级,和进口车相比“性价比”明显。
其次,仔细分析配置列表来看,新车全系标配后锁、前锁和大脚包绑定。前后两把锁配齐最值的应该是墨钻大脚越野版本,该有的配置都有了,如果想要牵引资质也可以选装,整体下来估计30大几万;而再看顶配大沼泽地版本,已经拉满了所有的配置,基本上能改的全给你官改好了,45万的价格有如此丰富的官方配置,也不算贵。
· “柴米油盐”是消费者离不开的话题
从产品力来看,烈马毫无疑问是一台非常不错的硬派越野车,无论是外形设计、机械素质还是越野能力,都可谓是经典中的经典,很容易吸引越野爱好者以及一些对户外生活向往的人,这也是它备受关注的原因之一。
只是,“卷”是如今国内市场的主旋律,再加上国内的硬派“方盒子”越野车市场愈发火爆,国产品牌已经用不俗的产品力和经济实惠的价格,占领了部分用户心智,比如坦克330、方程豹豹5、深蓝G318等。显然,这些车的价格较烈马的预售价,均有较强的竞争力。相比这些车型,烈马在越野场景下的产品力更强。可是,对于那些对越野场景没有刚需的消费者来讲,过硬的越野能力真的重要吗?毕竟,他们更多的用车场景是城市通勤,且这部分人群远比执着越野的玩家要庞大的多。
“诗和远方”固然是向往的方向,但“柴米油盐”也是每一个消费者的离不开的话题。由此,烈马的正式售价(低配车型)若适当降低门槛,同时对部分配置进行适当优化,则定会给那些向往户外生活,对越野场景没有硬性刚需的消费者,提供一个完美“尝鲜”的机会。
基本素质回顾
江铃福特烈马在外观设计上采用了方正的外观轮廓,矩形前格栅搭配圆形头灯组。车名Bronco以英文大写字母的形式放置在前格栅上,同时车名LOGO上方还有较小的“FORD”字母,这一细节展现了其独特的身份标识。
17英寸高亮喷黑铝合金防脱轮圈,搭配固特异LT315/70/R17 35英寸外径的泥地胎。新车长宽高分别为4825/2070/1990mm,轴距为2950mm。普通非大脚版车型的接近角38度,离去角31度,通过角22度,最小离地间隙237/242mm,最大涉水深度800mm。大脚版车型则进一步提升了越野性能,接近角提升至45度,离去角提升至37度,通过角提升至26度,最小离地间隙更高达273mm,最大涉水深度增加至850mm(带涉水喉时925mm)。
竖置尾灯,外挂备胎。侧开式尾门。车顶则采用了三段式可拆卸设计。通过专用工具,车门也可以轻松拆卸,同时外后视镜依然保持功能,拆卸下的车门还可以储存在后备厢内,这一设计无疑为越野探险增添了更多乐趣与可能性。
江铃福特烈马充分考虑到国内用户的喜好和需求,配备了双12英寸液晶仪表和中控屏,其中,液晶仪表能够显示专业化的越野信息,中控屏则搭载了福特SYNC+智行互联系统,支持CarPlay、语音控制等多种操作方式。细节上,中控台上方采用软包材质,中控台集成了多种越野功能,如前防倾杆断开、前差速锁、后差速锁、越野转弯辅助以及越野蠕行模式等。
中控台下方保留了多媒体系统和空调系统的物理按键,对于硬派SUV来说,在恶劣天气条件下,尤其是当车辆处于敞篷状态时,物理按键的操作更为直接和便捷。经过特殊设计,即使在雨水侵入的情况下也能保持正常工作。由于车门可拆卸,车窗的按键和后视镜的调节功能被安置在车辆中央扶手箱位置,确保了即使在车门拆卸的情况下,这些功能依然能够正常使用。
智能化方面,国产车型特别加装了8个超声波雷达、5个高清摄像头、3个毫米波雷达。在辅助驾驶方面,具备ACC自适应巡航、交通标识识别、盲点监测系统,以迎合国内消费者的喜好和使用需求。
新车搭载2.3T涡轮增压EcoBoos发动机,最大功率高达202kW,峰值扭矩达429Nm。传动系统方面,与之匹配的是一台10AT变速箱。博格华纳EMOD使用电机+减速机直接驱动,极大程度提升整车极限越野能力。Dana德纳前/后桥电控差速锁,避免车轮打滑或陷车。G.O.A.T.全地形智能管理系统拥有经济模式、运动模式、BAJA模式、湿滑模式、攀岩模式、泥地模式、沙地模式。
对于烈马这款车型,消费者最关系的莫过于改装的潜力。国产烈马将有两个原厂的专业改装版本:荒地与大沼泽地版。升级的越野套件包括固特异35英寸外径泥地胎、4.7后桥速比、德纳前/后电控机械差速锁、EMOD智能全时四驱系统、Bilstein倍适登三段式氮气减振器等。不仅如此,新车还可以加装涉水喉;车内地板可水洗,并拥有冲水孔;车辆前排座椅后部有网兜可以储物。越野套件还包含钢制底盘护板(引擎、分动箱、油箱)、模块化钢制前杠、原厂加装预留电路开关、拖车套件、格栅灯、前杠灯、A柱灯、车顶条灯、后备箱灯、车载冰箱等。
值得一提的是,国产版本拥有拖挂资质,原厂搭载/可选装后牵引装置,准拖挂车最大总质量1500kg,无论是拖拽房车还是其他越野装备,都能轻松应对,让越野之旅更加丰富多彩。
写在最后
这绝对是今年最值得期待的越野车之一。
在国内搞“玩乐车”,福特的路数是对的。多年来,“玩乐车”一直是福特的核心竞争力,在基本素养保留了原汁原味的基础上,内部配置又大幅迎合国内消费者的喜好,可以说福特中国真的用心了。
“牧马人”这次不想点大招,怕是要降不住福特这匹“烈马”了。
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.1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root,body:not(.pages_skin_pc) body{--appmsgExtra-BG: #F7F7F7}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--appmsgExtra-BG: #121212}}@media screen and (min-width:1024px){body:not(.pages_skin_pc)body:not(.pages_skin_pc){background:var(--weui-BG-2)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root[data-weui-mode=care]:not([data-weui-theme=light]),body:not(.pages_skin_pc) body[data-weui-mode=care]:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) 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#10aeff;--weui-INDIGO: #1485ee;--weui-PURPLE: #6467f0;--weui-WHITE: #fff;--weui-LINK: #576b95;--weui-TEXTGREEN: #06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: #fa9d3b;--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #10aeff;--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}.wx-root,body{--weui-BTN-ACTIVE-MASK: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BTN-DEFAULT-ACTIVE-BG: #e6e6e6}.wx-root,body{--weui-DIALOG-LINE-COLOR: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BG-COLOR-ACTIVE: #ececec}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BTN-ACTIVE-MASK: rgba(255, 255, 255, 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59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--discussInput-BG: rgba(255, 255, 255, .03)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--nickName-FG: #959595}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}.rich_media_content p{clear:both;min-height:1em}td p{margin:0;padding:0}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]) .rich_media_content img:not(.wx_img_placeholder){filter:brightness(.8)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) :root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px}}:root{--articleFontsize: 17px}:root{--sab: env(safe-area-inset-bottom)}:root{--wxBorderAvatarRatio: 3}:root{--discussPageGap: 20px}:root{--immersive-safe-bottom: env(safe-area-inset-bottom)}:root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px}*{margin:0;padding:0}.rich_media_content 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