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【蜂哥探店】3月2日，零跑汽车首款全球车型——零跑C10正式上市，售价12.88-16.88万元。从发布会上打出口号“年轻人更理想的价”就能看出，零跑自己对于新车定价很有信心，同时零跑C10也汇集了几乎自家目前所能拿出来的所有先进技术，似乎大卖已经是板上钉钉的事，然而事情不出意外的出意外了。
在零跑C10上市之后，社交平台上有不少网友认为价格不及预期而纷纷退订。当下的汽车市场价格战激烈异常，时局可谓瞬息万变，零跑C10的价格到底够不够卷我们暂时按下不表，咱先去零跑的线下门店实地考察一番，看看销售情况和网络上是否一致。还真别说，这一去还真有意外发现。
没想到这么多人要选它
我们本次实地探访了位于北京的两家零跑线下门店，同时也通过电话咨询了另外一家门店。关于交付周期，零跑C10的舒享版和智享版（无激光雷达）需要等待4-6周，算是新势力品牌比较正常的交付节奏；而智驾版车型（配有激光雷达）则要等到6月才能交付，时间相对久一些。
然后就是大家最关心的销售情况，在本次探访的门店中，有两家从车型上市到现在分别收获了40和100台左右的订单。这样的情况肯定谈不上多么“爆炸”，但也称得上是平稳正常的表现。毕竟价格对买车来说只是重要因素而并不是全部考量，而且以我们探访的北京市场为例，当地消费者对价格的看法还是要比广大的低线城市消费者更“宽容”。
另外消费者对零跑C10配置版本的选择有些出乎我们的意料，据销售人员介绍，选择带有激光雷达的智驾版车型的消费者还挺多。结合网络上的爆料信息来看，智驾版的订单很可能占到了总订单的三成以上。
这一现象可以从两个角度来解读，首先零跑C10智驾版的起售价是16.58万，算得上是车型配置体系里的高配车型。此版本车型能被越来越多的消费者选择，也能侧面表现消费者对零跑认可度的提升。说白了，就是愿意为这款车多花点钱。
另外，即便零跑C10智驾版属于高配车型，但它仍旧是市面上最便宜的搭载激光雷达的车型，在同价位下独特性很强。或许零跑通过这款车型找准了部分用户更精确的需求，进入到自己的打法节奏。
智驾要不要&和C11怎么选？
如果你有意入手零跑C10，那么要不要选择智驾版呢？如果你购买零跑C10完全就是为了实用，甚至是过渡阶段的用车，那么还是选择低配车型比较合适，省下来的钱可都是真金白银。
相反，如果你打算尽可能的延长零跑C10的用车周期，或者对智能科技相关的体验比较重视，那么激光雷达的存在就很有必要了。智能辅助驾驶是未来汽车无可置疑的发展趋势，同时也是衡量一款车先进与否的重要指标。
在探店过程中，我们也发现了一些用户在纠结到底是选择零跑C10还是C11。这两款车乍一看确实傻傻分不清楚，但要从设计和配置的方面来详细对比的话差异也不难做出区分。零跑C10的设计更加硬朗动感，而零跑C11则拥有前双叉臂悬架，能看出一个定位年轻，另一个强调“豪华”。再加上两款车的售价，谁是更适合你的那款就一目了然。
热门商圈入驻缺席
除了上述常规信息之外，在本次探店中我们也发现了一些不太好的体验和容易让人想多的现象。或许是因为零跑定位亲民，从而在渠道建设方面的预算有限，零跑的体验中心基本上都开设在体量较小的商场内，不仅在主流新能源品牌云集的热门商圈缺席，而且它基本还是所在商场内面积最小的汽车门店。
本次探访的门店中，有一家是较窄的长方形占地，三辆展车像侧方停车一样依次停放，对看车体验确实有一定影响。同时我们也走访了一些北京热门商圈，以北京合生汇为例，商场内专门开设了新能源汽车展区，除了比亚迪、理想、蔚来、小鹏等主流品牌，甚至还有极星、远航等偏小众品牌，但却未见零跑的身影。
不过有意思的是，我们通过零跑官方微博以及在社交网站搜索关键词了解到，从2021年3月到2023年8月，零跑在合生汇是有展位的，这说明它曾经也涉足过热门商圈，但不知何种原因而选择离开。截止目前为止，零跑的体验中心全部告别了北京排名前列的热门商圈。
至于容易让人想多的现象，就是门店的经营情况。我们探访了位于朝阳北路的零跑交付中心，但被告知这里已经不承担交付职能，只是提供售后服务。当我们来到通州的一家体验中心，却发现这家店开业不足一年已经人去屋空，我们也联系上了曾在这家门店工作的销售人员，据其透露目前这家展厅要进行店面升级，至于什么时候升级好，或者是否因商圈人气原因而搬店，销售称要听总部安排。据了解，这家体验中心是零跑在通州唯一一家门店，现在关闭也意味着零跑对于通州地区门店布局的缺失，在外界看来这并不是很好的信号，也容易让人想多。
同时，我们还从其他员工的口中得知朝阳区的另外一家体验中心很可能也会关闭。恰好我们这两天也去过那家门店，它在能摆下几款展车的店面内只展出了零跑C10一款车型，给人的感觉有些反常。总之，要加强消费者的信任感，零跑还需要再稳定一些。
此外，还有一个细节是零跑需要完善的，现在很多用户都习惯用App或者小程序来查找当地的门店，店面服务性质转换以及营业状况需要实时更新，不然也会给潜客或者用户造成不必要的困扰。
本次我们探访的已经不承担交付职能的朝阳北路交付中心，以及已经关闭的通州的体验中心均是截止发稿前零跑小程序上显示的门店。而且在之后我也拨打了官方400电话进行确认，客服还表示两家店营业状态正常，并未做到及时同步。如果有潜在客户对这款车感兴趣，恰巧通过搜索来到了已经关闭的门店，可能印象分和信任感上都会大打折扣。
写在最后
产品本身来说，零跑C10确实是一款性价比很高的车型，从线下店获取到的销售情况来看，C10也呈现出一个较不错的开场。不过零跑汽车门店规模还有店面城市布局方面，仍还有改进的空间。毕竟现在汽车市场竞争紧张，尤其是对于新势力品牌来说，取得用户的信任很不容易，像这种门店撤店或者缺席热门商圈的现象，很容易让用户浮想联翩。
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#3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--appmsgExtra-BG: #121212}}@media screen and (min-width:1024px){body:not(.pages_skin_pc)body:not(.pages_skin_pc){background:var(--weui-BG-2)}}@media screen 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