车市风云变幻,淘汰赛正在加剧。威马破产,高合停摆,合创经营困难,正要求全体员工卖车,情况不容乐观。适者生存,不适合淘汰。这一规则同样适用于汽车行业。混不下去,最终就是被抛弃,这也是市场和消费者选择的结果。
据相关统计,2020年至2024年2月,多达24家车企退出市场。保守估计600万车主的售后无法得到保障。
图源:AC汽车
上述统计表格来看,大多都是我们耳熟能详的品牌。例如众泰汽车、广汽菲克、讴歌、三菱等等,销量最高的有众泰汽车,保守统计达到160万辆。另外还有一批未量产就倒下的新能源汽车品牌。例如拜腾、自游家。
曾经的繁华与如今的衰败形成鲜明对比。没有跟上市场的步伐只能退到墙角,甚至消失。2024年内卷更加严重,不管车企会不会跟进价格战,要面对的依然是控本及管理能力的考验。
此前,华为智能汽车解决方案BU CEO余承东表示,也许中国市场主要玩家数量会小于5家,超过10家的可能性不大。马斯克曾在接受采访时表示,未来全球将剩下10家汽车制造商。
在电动化变革之下,造车新势力遍地开花。那些在营销、技术、资金方面存在短板的企业已经淹没在洪流之中。当然,比车企倒闭更糟心的是,当初花了真金白银买车的车主,他们的售后由谁来兜底?
买车容易养车难,车子出了问题,售后更是难上加难。2023年初,威马被曝停工停产,全国经销商及售后服务门店相继关停。
据澎湃新闻报道,威马车主何先生车辆从2023年9月开始,仪表盘就出现胎压报警并且故障码无法消除的问题。当时经销商已经关门,他只好到修理厂维修,然而修理厂称厂家服务器停掉了,故障码无法读取。
售后无门,何先生只能无奈接受,并表示,开车小心谨慎一点,别出大事故,开回本就算了。
在第三方投诉网站上,威马EX5遭到集体投诉。投诉理由五花八门,包含该车动力电池出故障、厂家迟迟不发配件等等。
同样遇到售后困难的还有其他新能源汽车车主。天际、爱驰两大汽车品牌都曾备受资本青睐,但如今企业已经停工破产,这些品牌的车主也面临着维修困难的问题。
这是车企倒闭关停后引发的连锁反应,即便买了Jeep、讴歌这些老牌合资车企的汽车,车主们也束手无策。
51君有一位Jeep车主同事,去年,他的车辆被追尾,需要维修。而当地售后4S店却表示,店里没有维修件,需要调货。最终等了数月配件才到货。
一同受到困扰的还有一位来自重庆的Jeep大指挥官车主,在一次事故中,车主前保险杠受损,重庆渝北Jeep的4S店告知她配件缺货,无法维修。其他维修点也同样面临配件缺货的问题。
虽然老牌合资车企在退市后有母公司接盘售后,但诸如上述配件没有现货,需要长时间等待的案例也不在少数。这个时候,厂商对消费者承诺的“终身质保”就成了摆设。
目前来看,多数新能源车企对三电系统都会给予终身质保承诺,可一旦车企破产,三电配套的厂家是否会继续承保?新能源车OTA系统还能否定期升级更新?特别是没有大厂背书的新势力,又如何给到车主终身质保?一系列的疑问有待解答。
去年10月底,中国汽车流通协会会长助理王都表示,据协会统计,国内申请破产或者长时间不生产的新能源车企,涉及超16万存量车主,其中威马汽车车主约11万人,规模比较庞大。这意味着售后问题不妥删解决的话,将会严重影响车主的用车生活。
今年开始,多家车企传出停产、裁员降薪等信息,不可避免的是,新能源汽车的售后维修难的问题也会逐渐凸显。而且,相较于燃油车,新能源汽车的售后问题要麻烦的多。
一般来讲,燃油车出现问题,需要维修时都能找到原厂或者副厂配件。而新能源汽车的软件系统,各家都是独立的体系,所以一旦车企倒闭,车内的智能辅助系统和娱乐功能可能都无法再更新了。
商务部发布的《汽车销售管理办法》中提到,供应商应及时向社会公布停产或停止销售的车型,并保证其后至少10年的配件供应及相应的售后服务。大多数新能源车企对整车及关键零部件的保修也作了明确规定。
可市场变幻莫测,大多车企倒闭停产并不会事前通知消费者,消费者维权时车企早已人去楼空。这个时候,谁又能来维护消费者的权益?针对有大厂背书的车企,消费者还能找到售后承接方。可倒闭后的车企没人接盘,那么消费者也会面临权益受损的风险。
在车企倒闭潮下,最无辜的当属已购车的消费者。希望有关部门能及时制定政策法规约束拒保的行为。在此之前,各位车主们购车前不仅要对产品本身有所关注,也要为了长期的售后服务长点心眼。
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