/ 刘润
/ 二蔓 版面 / 黄静
1、你去看《热辣滚烫》了吗？我去看了。
2、真是感慨万千。非常喜欢。千言万语汇聚成一个字：
太好看了。强烈建议你去看。走出电影院的时候，我心里就一个感受：
贾玲真是个狠人。为了减肥，拍了部电影。
3、啊，反了吧？是为了拍电影，才去减的肥吧？
4、而且，据说这部电影有机会冲37亿票房。37亿，100斤。也就是：
3700万/斤。这么贵的肉。别说减了，割也要割下来吧？
5、嗯。我看看怎么说。
6、作为一名商业顾问，我们的公众号，平时只写商业，管理，和个人成长。但是，春节啊。家人们。春节我都破例写魔术解密了。那今天，就继续破个例吧。
7、写写减肥。
8、说起减肥这件事，我是有点话语权的。因为我也减过肥。是的。苍天饶过谁。
9、我曾一度以为，自己是人类进化历史上，一个里程碑式的变异。人类终于进化出一个品种，狂吃不胖。火锅烧烤小龙虾，可乐炸鸡冰淇淋。想怎么造就怎么造。“不胖”，是对我这个品种“不帅”的代偿吧。
10、但很快，岁月开始啪啪打我的脸。什么狂吃不胖。就是年轻代谢快而已。到中年你试试。所谓“平平淡淡才是真”，本质就是代谢慢了。折腾不动了。然后，人就会从肚子开始胖起来。
11、帅的人胖起来，叫可爱。不帅的人胖起来，叫油腻。
12、我怎么能油腻。我怎么能油腻。我赶紧请教身边的专家朋友。医师。营养师。健身教练。怎么减肥？
13、他们告诉我，减肥其实非常简单。所有那些五花八门、天花乱坠、神乎其神的减肥方法，本质都是在制造“能量缺口”。能量缺口，就是让每天摄入的能量，小于消耗的能量。有了“能量缺口”，你的备用电池（脂肪）才会开始放电。然后就瘦下来了。
14、果然。几个月后，我瘦了13斤。
15、就这么简单？是的。就这么简单。那为什么，那么多人做不到呢？
因为它，反人性。
16、能吃饱饭，是最近100年才有的事。在这之前几十万年，人类一直过着有上顿没下顿的日子。所以难得有顿能吃饱的，人性必须想办法（比如，用“美味”这种幻觉），让你能吃多少吃多少。然后把溢出的能量，存到脂肪里。
17、你想制造“能量缺口”。但人性喜欢“能量溢出”。想做反人性的事？人性有1万种办法说服你：
吃完这顿再减肥，今天太累明天练。
18、所以，减肥太难了。减肥，就像一场拔河比赛。你在这头使劲拉，另一个你在那头拼命拽。
19、那怎么办呢？也许，你可以试试：
公开承诺。
20、回到《热辣滚烫》。《热辣滚烫》，其实是翻拍自一部日本电影：《百元之恋》。
21、《百元之恋》，获得了第39届“日本电影学院奖”（日本奥斯卡）的最佳剧本奖。它“最佳”在什么地方？可能有很多地方。但饰演女主角的演员，必须为这部电影减肥，而且必须减肥成功，一定是其中之一。因为减肥前后的强烈对比，是这部电影的灵魂。
22、这部灵魂独特的剧本写完后，找不到可以饰演的演员。于是，导演将剧本登在网络上，公开招募。著名女演员安藤樱看到剧本后，决定挑战自己。安藤樱并不胖。但她决定暴饮暴食，先把自己吃成了“相扑女”。然后在拍电影的时候减肥。
23、这部电影，一共只拍两周。所以，接拍这部电影，就相当于对剧组做出了“公开承诺”：
我一定会在两周内减肥成功。如果这个承诺没有兑现，整部电影都会延期。
24、最后，安藤樱从“相扑女”，到“精瘦女”，只花了10天的时间。电影大获成功。导演说，没想到人的身体真的可以做到这种变化。而安藤樱，也最终拿到了第39届“日本电影学院奖”的最佳女主角。太励志了。
25、这就是公开承诺的力量。因为如果没做到，影响的不仅仅是我，还有很多很多其它人。所以，我必须做到。
26、对贾玲来说，如果仅仅是想赚钱，全球有那么多“最佳剧本”可以翻拍。日本电影学院奖找不到，还有韩国的，还有泰国的。一定有不少。但如果是想减肥，还有哪部电影，能比这部自带“公开承诺”的电影更合适？
27、《热辣滚烫》开拍。先拍胖时的镜头。然后大家先回去。兄弟姐妹还有投资人们，等我通知。等我减肥成功了，就通知你们开机拍第二段镜头。那如果没有减肥成功呢？不可能没有成功。因为太多人等着你兑现承诺。你不成功，他们怎么办？必须成功。
28、敢这么逼自己的，都是狠人。
上一个能这么逼自己的，可能是罗胖。
29、2012年，罗胖开始每天发“60秒语音”，59秒都不行，必须60秒。并公开承诺做10年。2015年，罗胖开始做跨年演讲，并公开承诺做20年。今年已经做了第9年。罗胖做什么事情，都喜欢“公开承诺”。不给自己留余地。他在最近宣布的《文明》项目，公开承诺，要从公元1000年，讲到公元1912年，耗时20多年。他对你轻拿轻放，但对自己心狠手辣。
30、真正的狠人，不是对别人狠，而是对自己狠。贾玲真是个狠人。为了减肥，拍了部电影。
31、看这部电影之前，我一直觉得我对自己挺狠的。哎。
32、我错了。
*个人观点，仅供参考。
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