在美国,如果你想吃麦当劳的冰淇淋,那最好先把自己的期待降到最低。麦当劳的冰淇淋机,是出了名的不靠谱。
上网一看,到处都是对麦当劳冰淇淋机“罢工”的抱怨。我不爱上班是人之常情,为什么麦当劳冰淇淋机也不爱上班啊?
Tiktok 上充满了对麦当劳冰淇淋机的吐槽
除了在线上吐槽,也有人在线下为吃口冰淇淋“大打出手”。
曾经有三名顾客被告知冰淇淋机无法工作,但发现前面的顾客拿着冰淇淋。她们当场袭击了麦当劳的工作人员。|clickorlando.com
就连麦当劳自己也看不过去了。麦当劳官方账号在X(原Twitter)上发了一个笑话帖子调侃自家冰淇淋机不打工,经常出故障。
“我们有一个关于自家冰淇淋机的笑话,但我们担心这个笑话可能并不工作(好笑)。”
为了吃上一口冰淇淋,网友们煞费苦心。早在2017年,一款名为Ice Check的手机App重磅上架,这款App可以提示附近麦当劳冰淇淋机是否可用。开发者雷娜·麦克劳德(Raina McLeod)表示,这个App的点子来源于自己“想吃冰淇淋但麦当劳冰淇淋机坏了”的真实经历。
这个App的原理是“众包”:每个人都可以标记地图上的麦当劳店铺,并对店铺冰淇淋机的工作状态进行更新。这种方式确实解决了一些问题,但应用规模有限,很难覆盖大量的店铺。
为了让更多人可以查询,另一位开发者 rashiq 发布了一个麦当劳冰淇淋机查询网页,使用不同颜色标注美国全国的麦当劳冰淇淋机状态。他用的方法更加“粗暴”:使用技术手段定时向每家麦当劳发送冰淇淋订单,确认各家店铺是否可以制作。
总是“罢工”的冰淇淋机还引起过官方机构的注意。据《华尔街日报》报道,美国联邦贸易委员会为了调查总出故障的冰淇淋机,曾在2021年联系麦当劳。但随后麦当劳的一份声明否认了调查的。
为啥这些冰淇淋机总是和我们一样不想上班?
冰淇淋机总坏,故意的?不小心的?
麦当劳里总坏的冰淇淋机,都来自泰勒公司(Taylor Company)。从1956年开始,泰勒公司就与麦当劳签署了协议,从此成为了麦当劳冰淇淋机的独家供应商。而泰勒公司专门为美国地区麦当劳制造的冰淇淋机 Taylor C602 ,也成为了“万恶源泉”。
为了保证食品安全,麦当劳员工每天都需要开启冰淇淋机内置的清洁程序,而完成一次清洁需要消耗 4 小时。这看起来很合理:晚上下班前开启清洁,早上就可以得到一台干净的冰淇淋机。但实际上,员工早上上班时更有可能会得到一台报错的冰淇淋机。
不中用的冰淇淋机|GABRIELA HASBUN
这套清洁程序一旦报错,就只能靠人工手动重新启动清洁程序。这一下又要花四个小时。不仅如此,由于泰勒公司未给出错误代码的相关说明,普通员工无法根据代码找到问题根源,这会让机器陷入“无限清洁循环”之中……直到泰勒公司的技术人员前来维修。
售后维修费用,正是泰勒公司营收的重要组成部分。那为什么麦当劳坐视不管呢?国外的麦当劳大部分是特许经营店,也就是加盟店,麦当劳总公司更多是靠售卖经营权和与企业合作赚取利润。相比于卖冰淇淋,和冰淇淋机头部企业合作才更重要。这也是为什么麦当劳门店犯愁,但总部完全不急。
冰淇淋黑客,剑指泰勒
麦当劳并不是唯一被“坑”的商家,另外两位饮品店创业者杰里米·奥苏利文(Jeremy O’Sullivan)和梅丽莎·尼尔森(Melissa Nelson)也受尽苦头。这对夫妻原本计划以泰勒冰淇淋机为主体,设计一套自动冰淇淋贩售机器。但根据美国国家卫生基金会的规定,推广这种全自动的产品时,设计者需要提供机器内部的温度监测数据以确保产品不会腐败。
这难倒了创业者——泰勒冰淇淋机的温度数据是无法读取的。他们联系了泰勒公司的技术人员,发现只需要在面板上输入一段说明书里没有的数字,就可以轻易调取机器内部的各类参数。后来奥苏利文与尼尔森遇到了更多的问题,而这些问题总可以通过调出泰勒冰淇淋机中的“隐藏菜单”来查看原因。
2017年,他们化身“冰淇淋黑客”,推出了名为 Kytch 的组件。用户只需要将该组件安装在泰勒冰淇淋机中,就可以在机器出现问题时收到包含错误信息的邮件。
往冰淇淋机里安装Kytch组件|CBS NEWS
一旦冰淇淋机罢工可以Kytch警告|CBS NEWS
一位不愿意透露姓名的麦当劳加盟商负责人向媒体表示,Kytch 真的是“冰淇淋救星”。自从有了Kytch,他可以轻松确定冰淇淋机报错的原因。另一位加盟商甚至表示“每月轻松节省了数千美元”。
换句话说,光是一台机器,泰勒公司每个月就少赚了数千美元。在 Kytch 热卖 1 年后,泰勒公司开始了反击。
冰淇淋保卫战,至今还在继续
2020年11月2日,奥苏利文与尼尔森收到了一封由麦当劳发给经销商的邮件。邮件不仅提到安装 Kytch 会使冰淇淋机的保修失效,还指出了 Kytch 会访问机器的机密数据,甚至会导致严重的人身伤害。
第二天,麦当劳又发布了一封新邮件,宣布将提供一个功能上类似 Kytch 的新设备。而在这两封邮件的结尾,都有一行加粗文字:麦当劳强烈建议您从所有机器上删除 Kytch 设备并停止使用。
半年后,Kytch 的联合创始人对泰勒及其分销商发起诉讼,声称对方使用非常规手段获取了 Kytch 设备并破解、复制了设备的功能。很快,法官给泰勒公司下达了临时限制令,要求泰勒公司在24小时内交出获得的 Kytch。
这只是第一步,接下来两位创始人又将矛头指向麦当劳。2022年3月,Kytch 公司正式起诉麦当劳并索赔 9 亿美元。而这里的很多证据,正是前一年与泰勒打官司时获取到的公开信息。
这项诉讼至今仍在进行。就在2023年底,Kytch 公司提交了一项新的证据,其中包含了泰勒母公司CEO的一封含义模糊的邮件。Kytch 公司认为这封邮件导致了后续的“封杀邮件”。
Kytch 公司并不是在孤军奋战。知名拆解网站iFixit在去年向美国政府提交了一项法律豁免申请,希望可以拆解泰勒冰淇淋机并对其错误代码进行逆向工程,从而进一步修复错误。
iFixit加入战斗,要求冰淇淋机能更好地诊断出问题并进行维修|iFixit
不论这场“冰淇淋保卫战”结果如何,作为顾客只想大喊:你们不要再打啦!谁给我做个冰淇淋?
参考文献
[1]McDonald's employee beaten up over broken ice cream machine, deputies say. https://www.clickorlando.com/news/2017/06/27/mcdonalds-employee-beaten-up-over-broken-ice-cream-machine-deputies-say/
[2] https://twitter.com/McDonalds/status/1293189912913743877
[3] There’s Now an App That Tells You If McDonald’s Ice Cream Machine Is Broken. https://time.com/5011921/mcdonalds-app-broken-ice-cream-machine/
[4] is the McDonald’s ice cream machine broken? https://mcbroken.com/
[5] McDonald’s McFlurry Machine Is Broken (Again). Now the FTC Is On It. https://www.wsj.com/articles/mcdonalds-mcflurry-machine-is-broken-again-now-the-ftc-is-on-it-11630522266
[6] The Real Reason McDonald's Ice Cream Machines Are Always Broken. https://www.allrecipes.com/article/the-real-reason-mcdonalds-ice-cream-machines-are-always-broken/
[7] Taylor Model C602. https://zh.ifixit.com/Device/Taylor_Model_C602
[8] They Hacked McDonald’s Ice Cream Machines—and Started a Cold War. https://www.wired.com/story/they-hacked-mcdonalds-ice-cream-makers-started-cold-war/
[9] Why the McFlurry Machine Company Just Got Hit With a Restraining Order. https://www.vice.com/en/article/93ymbp/why-the-mcflurry-machine-company-just-got-hit-with-a-restraining-order
[10] Ice Cream Machine Hackers Sue McDonald's for $900 Million. https://www.wired.com/story/kytch-ice-cream-machine-hackers-sue-mcdonalds-900-million/
[11] Kytch v. McDonald's Complaint. https://www.scribd.com/document/562063724/Kytch-v-McDonald-s-Complaint
[12] What’s Inside That McDonald’s Ice Cream Machine? Broken Copyright Law. https://zh.ifixit.com/News/80215/whats-inside-that-mcdonalds-ice-cream-machine-broken-copyright-law
:普拉斯G
:黄线狭鳕、Steed
封面图来源:ED Times
一个AI
泰勒公司:It's ohh, whoa-oh. It‘s cruel summer~
本文来自果壳,未经授权不得转载.
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#1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root,body:not(.pages_skin_pc) body{--appmsgExtra-BG: #F7F7F7}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--appmsgExtra-BG: #121212}}@media screen and (min-width:1024px){body:not(.pages_skin_pc)body:not(.pages_skin_pc){background:var(--weui-BG-2)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root[data-weui-mode=care]:not([data-weui-theme=light]),body:not(.pages_skin_pc) body[data-weui-mode=care]:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) 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59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--discussInput-BG: rgba(255, 255, 255, .03)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--nickName-FG: #959595}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 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