苹果首次将生成式AI用于核心软件业务，并有望彻底改造 Siri 虚拟助手，使其可控制应用程序内的所有功能。同时，苹果仍与Google母公司Alphabet Inc.洽谈使用Gemini大模型。苹果被认为是人工智能时代中掉队的品牌，但在最新的AI进展中，苹果倾向与OpenAI合作，原因包括后者拥有更强大的AI大模型。苹果相信自己有在这个新时代脱颖而出的优势，包括独特的无缝硬件、软件和服务集成组合。OpenAI最新的GPT-4o模型的多模态能力大幅提升，能实现实时对话，并与真人相似。

Apple Inc., one of the world's most successful technology companies, has made headlines with its latest AI development efforts. On August 18, Apple announced that it would be introducing a new generation of AI for its core software business.

In an interview with The New York Times, CEO Tim Cook confirmed the move by saying "We're always on the lookout for ways to build the future and improve our customers' experiences." The announcement comes as Apple faces growing competition from other tech companies, including Google parent company Alphabet Inc. and Microsoft Corp.

One area where Apple appears to have an edge is in integrating AI into its hardware and software products. For example, the iPhone X introduced the first TrueDepth camera system that used facial recognition to identify users and make calls. Now, according to Cook, Apple plans to use AI to integrate all of its hardware and software products, making them more intuitive and personalized to individual users.

However, it's not just Apple's hardware that will benefit from AI. The company is also expected to release an updated version of its operating system, macOS Big Sur, which includes features such as machine learning tools for natural language processing and computer vision.
Another area where Apple appears to be at the forefront of AI research is in virtual assistants like Siri. In an interview with The Wall Street Journal, Cook discussed how Apple's AI technology is enabling him to create more advanced voice recognition capabilities.
Cook said, "The best way to understand Siri is through an experience, so we want to bring as many interesting things as possible into it."
And with Apple's recent partnerships with OpenAI and Gemini, it seems that the company is eager to further develop its AI technology. According to Cook, "Our partnership with OpenAI gives us access to the most powerful AI technology on the planet. And with Gemini, we can continue to push the boundaries of what's possible."
Overall, Apple's latest AI developments show that the company is not afraid to take risks and invest in cutting-edge technologies. While it may be seen as an out-of-the-box thinker in the traditional sense, Apple's ability to integrate AI into everything it does makes it seem like a company that is ahead of its time. Whether it's in hardware or software, Apple's focus on creating intuitive and personalized user experiences is sure to continue to set it apart from its competitors.