文 | 陈桥辉
封面来源 | 图虫创意
互联网大厂们瞄上了千亿规模的成人情趣用品市场。
Tech星球独家获悉,饿了么在近期推出一个名为“Hi了么”的新业务,定位是成人情趣用品配送平台,由饿了么医药业务所属团队打造,目前已在微信端上线了同名的小程序。
此外,Tech星球还独家了解到,继抖音电商后,快手电商也在3月制定了一系列针对情趣用品规范的举措,并20日发布了一则情趣类目定邀规则调整公告,新增情趣用品子类目,入驻规则为定邀制,准入店铺类型为旗舰店、专卖店、卖场型旗舰店,4月2日正式生效。
这并非互联网大厂首次涉足成人情趣用品业务。早在2017年,网易就上线了成人情趣用品品牌“网易春风”,上线一年内突破1亿销售大关。去年年底,抖音电商也开始涉足成人情趣赛道,旗下的抖音小店开放了情趣用品类目商家入驻,并允许商家在店铺橱窗、抖音商城等渠道以货架形式售卖。
据艾媒咨询发布的《2022-2023年中国情趣用品行业及消费行为调查分析报告》数据显示,近10年来,情趣用品市场规模呈稳定攀升态势,截至2022年已达1685.3亿元。最近十几年,我国成人用品市场一直保持高速增长态势。
面对千亿市场和高速增长的趋势,成人情趣用品正成为大厂们在电商垂直赛道中争相布局的生意。
大厂入局成人情趣用品生意
虽然都涉足成人情趣用品这门生意,但互联网大厂们的打法不尽相同。
此次入局的饿了么,以外卖为基础,打造出一个成人情趣用品外卖平台“Hi了么”,提供避孕套、飞机杯、跳蛋、情趣内衣等多种情趣用品、成人用品,7X24小时服务,最快30分钟送达。
在“Hi了么”界面可以发现,从商品分类看,售卖的商品主要归为女用器具、男用器具、避孕套、情趣玩具和情趣内衣等五大分类。每个分类中会进一步列出商品的细分门类,并展示有哪些门店在售该商品。
整个购物过程与在饿了么平台上点外卖无异,用户下单后,将由最近且有货源的门店进行商品打包,交由平台骑手再送货上门。
据了解,“Hi了么”目前还处于测试阶段,未来或将正式对外推广。
与饿了么不同,抖音、快手则是以电商的形式入局成人情趣用品赛道。自去年11月抖音开放情趣用品类目商家入驻后,快手电商也跟进了相关的计划。今年3月20日,快手电商为更好地推进平台业务发展以及平台合规管理,对情趣用品类目商家入驻经营规则进行调整,新增情趣用品子类目,入驻规则为定邀制,准入店铺类型为旗舰店、专卖店、卖场型旗舰店。
图注:快手情趣类目定邀规则调整公告。
Tech星球发现,尽管抖音、快手电商相继制定了规范,但是对该类目仍有不少的限制,譬如,在宣传要求、禁止发布商品、图片规范等方面做出限制。
相比饿了么、抖音、快手从电商平台切入赛道,网易则是亲自下场做成人情趣用品,推出名为“网易春风”的情趣品牌。网易春风采用纯原创品牌模式,在全球范围内寻找生产商为其代工,主要以飞机杯商品为卖点,打造了春风TRYFUN1代、2代系列产品。
为了打造新的卖点,网易春风还推出“春风元力”APP,通过沉浸式科幻剧情设定、虚拟伴侣和拟人化IP互动等方式,连接春风TRYFUN全系列智能产品,提升多元互动情趣体验。
此类基于APP的互动玩法,不仅让网易春风有了自己的商品售卖渠道,而且进一步挖掘市场潜在用户,根据七麦数据显示,“春风元力”APP在安卓渠道的累计总下载量达110万次,而且日均下载量还有进一步增长的趋势。
Tech星球还了解到,网易春风为了拓宽年轻人消费市场,以及铺开直播带货渠道,已经于近期入驻抖音电商,开设有“tryfun计生用品旗舰店”,并在抖音开启相关的直播宣传。可见,围绕成人情趣用品细分赛道,各方已经开始了新一轮的布局。
“羞羞生意”背后的千亿商机
成人情趣用品生意一直是一门讨论度不高,但却高利润的生意,平台们相继入局,也是看中了其中的大蛋糕。
一位在抖音电商刚做不久的情趣用品带货达人李伟告诉Tech星球,他早期是做线下无人售卖的情趣用品店,那时候这就是一个暴利的生意。大部分产品利润可以达到200%以上,有的甚至可以达到500%-1000%,平均约300%。一盒避孕套等单一产品的利润为20-50元,延迟类别为100-200元。男女玩具分为高、中、低等级,利润为150-300元。
而且,退货率极低,李伟表示,每100单里可能只有3-5单会退货,毕竟大部分人都不希望在退货时,让快递员看到自己的隐私信息。
如今在抖音做带货达人不到3个月的他,已经帮助品牌店卖了13000多件情趣用品,销售额达15万,而且部分商品的复购率还在提升。
另外一位在拼多多上卖充气娃娃的商家贺蓝则告诉Tech星球,实际上,拼多多可能是全平台做情趣用品最好的电商平台,因为平台会给予他们这类商家流量,进行精准的营销推广,通过关键词优化、广告投放等方式,让更多有需求的消费者看到他们的商品,其店铺充气娃娃的单件商品拼购销量均破千件。
而且,Tech星球也发现,拼多多还将成人情趣和避孕验孕等作为独立分类放置在主端的医药频道下的第一、第二的位置,流量曝光方面更有优势。
图注:拼多多医药频道界面。
不少商家乐于见到这些新平台加码成人情趣用品市场。一位收到快手电商定向邀请的情趣用品商家告诉Tech星球,之前有人放风表示,快手可能开放成人情趣用品,没想到本月就已经开始制定相关规范和公告。对于不少经营此类商品的商家而言,借助快手、抖音的巨大流量,无疑可以提升自身的销量。
赚钱的不只是商家上,平台亦是如此。
在去年京东双十一期间,两性健康用品冲上榜单,男科专科用药高潮期三分钟已破百万销售,计生避孕类目全时期同比增长超200%。两性用品在电商促销节日当中,成为销售业绩亮眼的类目之一。
《沥金》根据魔镜洞察的数据整理显示,2023年1-11月淘宝、天猫平台情趣用品市场规模达92.1亿元,市场占比近80%,市场进一步扩大。
情趣用品的市场规模和需求还有较大的增长空间,艾媒咨询数据显示,预计2025年市场规模有望达到2081.3亿元。从需求看,年轻人成为了庞大的消费主力。易观智库此前发布的报告显示,我国情趣用品线上市场的主要消费者是85后以及90后。根据2019年淘宝发布的90后“剁手成绩单”显示,90后光在2019整年就花费了3亿元在情趣用品上。
低调生意如何走出“低俗化陷阱”
经营成人情趣用品,作为低调的“羞羞生意”,在千亿市场面前,各路玩家也有各自的烦恼。
一位抖音电商的运营人员告诉Tech星球,抖音属于娱乐性综合平台,与传统电商平台不同,对于情趣类产品的销售需要更多的考量和准备,而且这其中还涉及监管风险,所以直到去年才放开成人情趣用品类目商家入驻。
而且,就算放开了,也只对旗舰店品牌方开放,且需要10万元的保证金,提高门槛也是为了确保商家在商品的宣传和展示符合相关法律法规,避免触及法律风险。
此外,面对短视频和直播带货风口,成人情趣用品在抖音和快手上还没有很好切入点。因为,短视频和直播平台通常有一定的规范,成人用品可能被认为不适合在这些平台上展示,以避免引起不适或违反相关规定。购买成人用品是比较私人的行为,消费者可能不希望在公开的短视频或直播中看到这类产品的推广。
行业分析人士认为,抖音、快手接下来在对情趣产品宣传方面,有待走出低俗化陷阱,进一步打破营销限制,通过“悦己”、“打破耻辱”、“健康自爱”来为消费者提供情绪价值,展现平台追求。
除此之外,平台之间在该赛道上的竞争日益激烈。魔镜洞察的数据显示,2023年1-11月,情趣用品的线上市场均价从138.7元下滑至118.9元,价格走低带动销量小幅增长,但线上市场整体仍增长乏力。从淘宝天猫平台来看,2021年市场增长已初现疲态,增速不及5%,2022年至今的销售额下滑幅度越来越大。
但好消息是,国内情趣用品的消费客单价在拉高。艾媒咨询数据显示,2020年,客单价主要集中在100-300元,2023年则主要集中在300-1000元。因此,客单价不断提高的同时,也将为平台的GMV带来新的增长曲线。
(备注:文中出现的李伟、贺蓝皆为化名。)
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0, .6);--weui-FG-2: rgba(0, 0, 0, .42);--weui-FG-3: rgba(0, 0, 0, .1);--weui-FG-4: rgba(0, 0, 0, .15);--weui-FG-5: rgba(0, 0, 0, .05);--weui-RED: #dc3636;--weui-ORANGERED: #d14730;--weui-ORANGE: #e17719;--weui-YELLOW: #bb8e00;--weui-GREEN: #4f8400;--weui-LIGHTGREEN: #2e8800;--weui-BRAND: #018942;--weui-BLUE: #007dbb;--weui-INDIGO: #0075e2;--weui-PURPLE: #6265f1;--weui-WHITE: #fff;--weui-LINK: #576b95;--weui-TEXTGREEN: #06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: #e17719;--weui-TAG-BACKGROUND-ORANGE: rgba(225, 119, 25, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #007dbb;--weui-TAG-BACKGROUND-BLUE: rgba(0, 125, 187, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-mode=care][data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-mode=care][data-weui-theme=dark]{--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root,body:not(.pages_skin_pc) body{--appmsgExtra-BG: #F7F7F7}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--appmsgExtra-BG: #121212}}@media screen and (min-width:1024px){body:not(.pages_skin_pc)body:not(.pages_skin_pc){background:var(--weui-BG-2)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root[data-weui-mode=care]:not([data-weui-theme=light]),body:not(.pages_skin_pc) body[data-weui-mode=care]:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]).my_comment_empty_data{background-color:#111}}body,.wx-root{--weui-BG-6: rgba(0, 0, 0, .05);--weui-ACTIVE-MASK: rgba(0, 0, 0, .05)}body,.wx-root{--weui-REDORANGE: #ff6146;--weui-BG-0: #ededed;--weui-BG-1: #f7f7f7;--weui-BG-2: #fff;--weui-BG-3: #f7f7f7;--weui-BG-4: #4c4c4c;--weui-BG-5: #fff;--weui-FG-0: rgba(0, 0, 0, .9);--weui-FG-HALF: rgba(0, 0, 0, .9);--weui-FG-1: rgba(0, 0, 0, .55);--weui-FG-2: rgba(0, 0, 0, .3);--weui-FG-3: rgba(0, 0, 0, .1);--weui-FG-4: rgba(0, 0, 0, .15);--weui-FG-5: rgba(0, 0, 0, .05);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #fa9d3b;--weui-YELLOW: #ffc300;--weui-GREEN: #91d300;--weui-LIGHTGREEN: #95ec69;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1485ee;--weui-PURPLE: #6467f0;--weui-WHITE: #fff;--weui-LINK: #576b95;--weui-TEXTGREEN: #06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: #fa9d3b;--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #10aeff;--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}body,.wx-root{--weui-BG-0: #ededed;--weui-BG-1: #f7f7f7;--weui-BG-2: #fff;--weui-BG-3: #f7f7f7;--weui-BG-4: #4c4c4c;--weui-BG-5: #fff;--weui-FG-0: rgba(0, 0, 0, .9);--weui-FG-HALF: rgba(0, 0, 0, .9);--weui-FG-1: rgba(0, 0, 0, .55);--weui-FG-2: rgba(0, 0, 0, .3);--weui-FG-3: rgba(0, 0, 0, .1);--weui-FG-4: rgba(0, 0, 0, .15);--weui-FG-5: rgba(0, 0, 0, .05);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #fa9d3b;--weui-YELLOW: #ffc300;--weui-GREEN: #91d300;--weui-LIGHTGREEN: #95ec69;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1485ee;--weui-PURPLE: #6467f0;--weui-WHITE: #fff;--weui-LINK: #576b95;--weui-TEXTGREEN: #06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: #fa9d3b;--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #10aeff;--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}.wx-root,body{--weui-BTN-ACTIVE-MASK: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BTN-DEFAULT-ACTIVE-BG: #e6e6e6}.wx-root,body{--weui-DIALOG-LINE-COLOR: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BG-COLOR-ACTIVE: #ececec}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BTN-ACTIVE-MASK: rgba(255, 255, 255, .1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BTN-DEFAULT-ACTIVE-BG: rgba(255, 255, 255, .126)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-DIALOG-LINE-COLOR: rgba(255, 255, 255, .1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--APPMSGCARD-BG: #1E1E1E}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--APPMSGCARD-LINE-BG: rgba(255, 255, 255, .07)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-COLOR-ACTIVE: #373737}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-6: rgba(255, 255, 255, .1);--weui-ACTIVE-MASK: rgba(255, 255, 255, .1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-REDORANGE: #ff6146;--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: 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174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) :root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px}}:root{--articleFontsize: 17px}:root{--sab: env(safe-area-inset-bottom)}:root{--wxBorderAvatarRatio: 3}:root{--discussPageGap: 20px}:root{--immersive-safe-bottom: env(safe-area-inset-bottom)}:root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px}.rich_media_content p{clear:both;min-height:1em}td p{margin:0;padding:0}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]) .rich_media_content img:not(.wx_img_placeholder){filter:brightness(.8)}}
div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}