砖叔提示:本文阅读时间约6分钟
前段时间,欧盟宣布推迟2035年禁售燃油车的政策,奔驰、大众等汽车集团也纷纷表示要暂缓全面电动化进程,大众沃尔夫斯堡工厂直接停产了ID.3,仅保留燃油车生产线,原因是当地市场对ID.3需求太低。
说好的环保、可再生能源、减少环境污染等等,欧洲人怎么突然又开倒车?其实原因很简单,新能源车特别是纯电动车在欧洲的市场份额增长陷入停滞,电车卖不动了。
恰好前几天我就在德国的斯图加特,这里是奔驰和保时捷的“老家”,趁着这个机会,咱们一起来看看当地人都开什么电车,看能不能找到电动车在这里难卖的原因。
插入视频:谁买谁冤种?德国人开电车太难了!
在这里观察了几天,我算是知道为什么电车难卖了。街上几乎每20台车才有1台电车的比例宣示了在奔驰和保时捷的家乡,人们仍旧爱着内燃机。
首先是电动车的车价特别贵。在国内“打骨折”的大众ID.3,终端价格跌到了人民币12到14万元左右,在这里基本要卖到4万欧元以上,折合人民币31万元起;
特斯拉Model 3折合人民币的起售价直接比国内贵了10万;“油改电”的奔驰EQA、EQB也都要卖到40万元以上,而国内打折到20万元出头也基本上无人问津。
其次,俄乌战争导致的电价飞涨也让电动车失去了用车成本优势。在这里,95号汽油价格约为1.8欧元/升,约合人民币14元/升,而普通400V直流快充需要0.5-0.6欧元1度电(约人民币4元/度),大功率快充甚至要来到0.8欧元/度左右(约人民币6.3元/度)。和油车相比,电车的使用成本并无显著优势,甚至还更高。综合车价和充电费用来看,电动车在这里妥妥地就是富人的玩具。
另外据一位旅居于此的华人朋友介绍,德国境内的充电站并不算少,打开车机地图后也可以看到密密麻麻的充电站分布。不过我在街边发现的一些商业快充桩基本都是400V,和国内目前750V甚至更高功率充电桩飞速建设布局的现状相比,的确也谈不上发达。
不过,纯电动车销售增速放缓的问题不止这里有,中美市场也或多或少感受到了压力。但如果国内市场诸多“卷王”车型放到德国卖,以它们的产品力而言,也完全可以算得上高档车。不妨让我们畅想一下,国产纯电车如果放到德国市场应该卖多少钱,你又想看到哪些国产车型“横扫”海外市场呢?评论区一起聊聊吧!
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