AI优化，引领新引擎变革

2024-03-24 热点资讯关注公众号

2023年，中国AI技术迎来爆发式增长，竞争激烈的大厂纷纷布局AI领域。随着搜索平台的智能化和多元化发展，人们可以借助AI进行高效、准确的信息检索。其中，百度、淘宝等企业推出AI搜索产品和服务，提高了搜索效率。此外，阿里巴巴的“天工AI搜索”也让AI搜索进入全新赛道，强调对知识的理解和整合。

｜孙鹏越

｜大风

2023年，是属于AI生成式大模型的一年，新生力量不断跻身竞技场，大厂们也在入局、围猎新的场景。

到了2024年，AI竞技场演变成斗争更加激烈的“修罗场”，信息量与应用需求迎来大激增，单纯的聊天机器人已经满足不了与日俱增的市场需求，大模型落地场景和项目，成了新的兵家必争之地。

如同曾经的新消费时代来临，每个消费场景都值得重做一遍。在AI时代，一些被视为“互联网基建”“互联网基础功能”同样需要被AI赋能和重建一遍。

搜索引擎，作为信息连接的枢纽，也迎来了AI时代的新机遇。

大厂围剿AI搜索

搜索引擎，是最基础的互联网基建，也可以说是互联网的入口，不论是国外的谷歌，还是国内的百度，都是执掌着分发至高权柄的互联网巨头。

对于普通网友来说，传统搜索引擎是一种信息交付的行为，门槛低，精通难。

看似只需要“输入”和“搜索”的两项基础操作，但“善于利用搜索信息”却是个评价极高的赞美。在搜索引擎上，充斥着数以亿计的文本、文件、网站、问答、在线文档等不同形式的混杂。

其中，垃圾信息与无效广告占据了大半。

据麦肯锡的一项调查报告显示，典型的知识工超过四分之一的时间花在信息搜索上。

而以ChatGPT为代表的生成式AI，却把搜索难度无限量的降低，提供了更加快捷、简单、实用的获取信息的高频入口。

从模糊的信息罗列，到精准的知识整合，在AI时代下，搜索引擎引发新一轮的商业革命，进入到了赛道下半场。

2023年8月，昆仑万维官宣发布“天工AI搜索”，成为国内第一款AI搜索；

2023年9月，淘宝对电商搜索导购方式进行迭代，启动“淘宝问问”的内测；

2023年10月，百度升级为AI互动式搜索引擎，在搜索页面内置文心一言大模型技术，用户实现Chat AI；

2023年12月，抖音App内测“AI搜”的智能搜索功能，与商品、团购、用户、视频等并列；

2024年1月，360全新升级的大模型搜索产品“360 AI搜索”移动App已经正式上架多个安卓应用商店，版本为1.0.0；

2024年3月20日，知乎举办了“2024知乎发现大会”，推出知乎大模型上全新AI功能：“发现·AI搜索”。

知乎AI搜索

不光是大厂们集体入局AI搜索，甚至国内一些新玩家，还要提前一步完成AI搜索的落地。

一款名叫“秘塔AI搜索”悄然无声的上线，主页明晃晃打着“没有广告，直达结果”的slogan。

比起传统搜索引擎在收到用户请求后会分析搜索需求，再通过事前建立的爬虫来罗列信息，去匹配答案，这款“秘塔AI搜索”则截然不同，用更符合AI搜索的特点，进行问题分析、全网搜索、整理答案、最终呈现。

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