作为“国车”，红旗品牌用六年时间，实现了伟大复兴，成为自主第一豪华品牌。而今千亿红旗代表国家队，开启打响电动化反击战的第一枪，势必要实现二次跃迁。

1. 销量六年暴涨80倍

1958年，中国第一款轿车——红旗CA71，诞生在长春一汽。

此后几十年，红旗汽车出现在国家多个重要场合，亲历和见证着一个又一个重要历史时刻。

这个阶段的红旗车，肩负着历史使命，承载着民族情感，在国人心目中犹如图腾一般的存在。

2018年，一汽开启了红旗品牌的“复兴计划”。有着“国车”美誉的红旗汽车，再次肩负起时代赋予的产业振兴重任。从此红旗汽车进入新阶段，开始走入寻常百姓家。

红旗汽车创造了奇迹，短短一年时间，年销量就从数千激增到3.3万台，随后更是近乎指数级的跃升，从10万辆到20万辆，从30万辆到37万辆。

六年时间，红旗销量实现近80倍的跨越式增长，稳居自主豪车品牌销冠。如此惊人的成绩，用“奇迹”来形容也不为过。

在2022年中国500最具价值品牌榜上，红旗品牌价值高达1036.08亿元，位列乘用车品牌行业第一，成为中国首个价值突破1000亿的乘用车品牌。

2. 千亿红旗二次跃迁

当然红旗并未止步于此，而是全面拥抱新时代，马不停蹄地开启新征程。

2023年，红旗宣布All IN新能源，“谱写新红旗品牌第二阶段跃迁发展的崭新篇章”。

同时，红旗正式发布“红旗新能源”这一独立品牌，并公布了全新的新能源品牌Logo——“旗妙双翼”，展示了锚定新能源赛道的决心，开启新的“红旗时代”。

进入2024年，红旗加速电气化步伐，近日上市了重磅车型红旗EH7。

作为红旗今年推出的首款新能源产品，也是“红旗新能源”子品牌独立运营后的首款车型，红旗EH7定位为一款中大型豪华纯电轿车，共推出5款车型，官方指导售价22.98万—30.98万元。

在这一细分领域，很多车企都有产品布局，竞争不可谓不激烈，没有杀手锏根本不敢入场。红旗新能源首款车型敢于在此下手，显示出极强的自信。

有分析认为，红旗EH7有望重新定义中大型豪华纯电轿车，为红旗的二次跃迁实现开门红。

3. 国家队打响反击战

红旗EH7的上市，意味着一汽红旗代表“国家队”，打响电动化反击战。

首先，外观上做出重大突破，呈现出前所未有的改变。

有别于传统红旗豪车稳重庄严的设计形态，红旗EH7采用全新“自然灵动美学”设计理念，以微笑前脸、动感车身、隐藏式门把手、托举式集成尾部鸭翼等，在构造精致豪华味道的同时，也呈现出年轻时尚的观感。

如果遮住车标，你可能很难认出这是红旗出品，它堪称一台“全新”的红旗车。

其次，从核心三电性能来看，红旗EH7完全有资格进入2024 年纯电轿车的第一梯队，而且很多方面还具有同级领先的实力。

搭载111kWh超大电池，CLTC续航里程最高可达820km；峰值充电功率365kW，五分钟补能215km；电量在零下10度几乎无衰减，零下20度保持率90%，低温性能行业领先；

双电机版最高转速22500r/min，行业第一；0到100km/h加速仅需3.5秒，100km/h至0制动距离为35.3米。

最后，以五星品质，打造国车等级安全守护。

笼式车身结构，高强钢用量达到74%，达到C-Ncap、Euro Ncap双五星碰撞标准，为用户安全保驾护航；

红旗自研动力电池系统，首创六面立体绝缘防护方案，电池安全性行业领先；密封防水能力IPX8突出，通过1米水深浸泡60小时测试；

搭载前后AEB功能，开发十字路口AEB功能，提升车辆纵向主动安全性能，国内领先；车身、底盘、动力、能源、智驾、娱乐6大系统实时监控，拥有AI健康助手。

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255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, 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rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]).my_comment_empty_data{background-color:#111}}body,.wx-root{--weui-BG-6: rgba(0, 0, 0, .05);--weui-ACTIVE-MASK: rgba(0, 0, 0, .05)}body,.wx-root{--weui-REDORANGE: #ff6146;--weui-BG-0: #ededed;--weui-BG-1: #f7f7f7;--weui-BG-2: #fff;--weui-BG-3: #f7f7f7;--weui-BG-4: #4c4c4c;--weui-BG-5: #fff;--weui-FG-0: rgba(0, 0, 0, .9);--weui-FG-HALF: rgba(0, 0, 0, .9);--weui-FG-1: rgba(0, 0, 0, .55);--weui-FG-2: rgba(0, 0, 0, .3);--weui-FG-3: rgba(0, 0, 0, .1);--weui-FG-4: rgba(0, 0, 0, .15);--weui-FG-5: rgba(0, 0, 0, .05);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #fa9d3b;--weui-YELLOW: #ffc300;--weui-GREEN: #91d300;--weui-LIGHTGREEN: #95ec69;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1485ee;--weui-PURPLE: #6467f0;--weui-WHITE: #fff;--weui-LINK: #576b95;--weui-TEXTGREEN: #06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: #fa9d3b;--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #10aeff;--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}body,.wx-root{--weui-BG-0: #ededed;--weui-BG-1: #f7f7f7;--weui-BG-2: #fff;--weui-BG-3: #f7f7f7;--weui-BG-4: #4c4c4c;--weui-BG-5: #fff;--weui-FG-0: rgba(0, 0, 0, .9);--weui-FG-HALF: rgba(0, 0, 0, .9);--weui-FG-1: rgba(0, 0, 0, .55);--weui-FG-2: rgba(0, 0, 0, .3);--weui-FG-3: rgba(0, 0, 0, .1);--weui-FG-4: rgba(0, 0, 0, .15);--weui-FG-5: rgba(0, 0, 0, .05);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #fa9d3b;--weui-YELLOW: #ffc300;--weui-GREEN: #91d300;--weui-LIGHTGREEN: #95ec69;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1485ee;--weui-PURPLE: #6467f0;--weui-WHITE: #fff;--weui-LINK: #576b95;--weui-TEXTGREEN: #06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: #fa9d3b;--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #10aeff;--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}.wx-root,body{--weui-BTN-ACTIVE-MASK: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BTN-DEFAULT-ACTIVE-BG: #e6e6e6}.wx-root,body{--weui-DIALOG-LINE-COLOR: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BG-COLOR-ACTIVE: #ececec}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BTN-ACTIVE-MASK: rgba(255, 255, 255, .1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BTN-DEFAULT-ACTIVE-BG: rgba(255, 255, 255, .126)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-DIALOG-LINE-COLOR: rgba(255, 255, 255, .1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--APPMSGCARD-BG: 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rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}.rich_media_content p{clear:both;min-height:1em}td p{margin:0;padding:0}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]) .rich_media_content img:not(.wx_img_placeholder){filter:brightness(.8)}}h1,h2,h3,h4,h5,h6{font-weight:400;font-size:16px}