不知道这种营销方式，算是虚假，还是夸张。可不管是哪种，都为深蓝G318日后正式上市的营销埋下了隐患。或许流量是收割了，但稍有不慎，是会反噬整个产品线的。

近期长安深蓝首款硬派车型，长安深蓝G318正式亮相了。该车主打产品亮点就是和网红公路G318同名，新能源越野，以及无大梁越野。从宣传来看，该车在越野方面颇有颠覆性，但全网铺天盖地的赞誉，却让人匪夷所思。

网上不少媒体称赞，“在发布会现场，60%的爬坡角，这个倾斜度人都难以步行，深蓝G318直接开上去了！”类似赞美在不少大V，大媒体发布的下都能看到。相信有些读者会感到不明所以，什么是60%爬坡角？是攀爬60°陡坡的意思吗？

非也，首先给大家看下60°在数学中是怎样的一个存在，如下图所示，60°已经不是人或车能够保持正常站立的角度了。另外根据国际地理学联合会地貌调查与地貌制图委员会关于坡地分类来说，＞55°-90°就已经纳入垂直壁了。 

所以如此看来，能在60°陡坡上行驶的车不应该在地球上出现。外星或者动画片里或许有可能。因此不明就里的人，千万别被60%欺骗，从而觉得深蓝G318的越野攀爬能力无敌了。

那么问题来了，宣传说的60%爬坡角究竟是什么呢？根据坡度定义45°的坡就是100%爬坡角，而60%爬坡角大约是接近30°的坡。

一般来说，轿车的最大爬坡能力为20°（即36%爬坡角），而越野车一般最大爬坡能力为30°（即60%爬坡角，特殊改装另算）。

相比之下，30°陡坡从字眼上来看就没那么吓人。不过51君必须告诉大家，在实际生活中，车辆攀爬30°陡坡，从视觉上来看还是相当震撼的，这也是为何深蓝G318在现场能收获雷鸣掌声的原因了。

但根据51君实际经历来说，60%爬坡角，只要车辆的接近、离去角没问题，轮胎抓地力没问题，动力有所保障，那就都能攀爬。换言之，现在不少城市越野，例如前段时间上市的奇瑞iCAR 03四驱版，都是能够征服这样的陡坡的。

拿爬坡能力来说事，不得不说长安深蓝G318存在一定忽悠人的嫌疑。另外根据51君记忆，早在2018年WEY品牌推出首款插混车WEY P8时，就曾用过这样的营销手段。不得不说，翻别人的营销老梗，真是有够逊的。

因此单凭这点展示，实在无法证明深蓝G318强大的越野能力，否则别说方程豹豹5了，捷途旅行者、哈弗猛龙等车型都不会服气的。

当然，敢以G318命名，说明长安对于这款车的越野能力还是有不少信心的。在发布会现场也罗列了不少关于此车的越野信息。

例如原力智能增程2.0，金钟罩电池2.0等等三电方面的技术。也有中央无级差速锁、45000Nm/deg车身扭转刚度、ET全地形系统等越野配备。简单来说，就是越野六边形战士的自我定位。

关于该车具体参数，各位读者可以在深蓝汽车的官方账号查阅，关于该车的实际越野表现，也可以期待正式测试后的结论。在这51君想和各位探讨一番，是否有必要用夸张的营销方式将自己推向风口浪尖呢？

没有大梁的到底算不算硬派越野车？说到这相信各位读者第一时间会联想到路虎卫士，这是如今承载式硬派越野车的最好代表。不可否认，随着如今车身材料的提升，承载式车身在抗扭刚性上也能获得出色的表现。

另外车辆只要有足够的悬架行程，那么在穿越非铺装路面时，对车内的刚性影响也不大，这也是为什么许多自驾爱好者喜欢斯巴鲁的原因。因此要说驾驶深蓝G318走G318进藏，是相当轻松的。

法拉利走G318

但问题带大梁与不带大梁的车仍有本质差异，像是一些难度较大的攀岩，或者阿里无人区淌水，带大梁的车无疑是更符合这些场景的使用。而这点，显然与深蓝G318的用途定位不符。

试想之后该车上市，有车主开着深蓝G318真去尝试难度较大的挑战，因为车辆性能原因而出现差错，那是有可能危及生命安全的，试问到时深蓝汽车能否为广大车主的安全负责？

虽然硬派越野市场在SUV这个大品牌属于绝对小众的产品，但对于拔高品牌的整体形象，提升用户粘性却有着重要作用，目前市面上较为成功的品牌可以参考坦克汽车，这也是为什么许多品牌纷纷推出越野风格产品的原因。 

但同时也不能忽视，在要越野领域有所建树，需要的是更多的投入，不只是核心技术的累加，同时产品的优化、用户的教育培养都至关重要。如深蓝G318本次60%爬坡角的营销，公众在了解真相后，或许只是哑然一笑，可真驾驶该车远行越野，那就是性命相关了！

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