近日,老牌游戏厂商完美世界又被曝出了裁员消息,而且是一次较大规模的内部变动。
3月14日,脉脉平台上有完美世界员工爆料称,公司多个项目组进行裁员,包括已经拿到版号的《完美新世界》《一拳超人:世界》等。另外,完美世界在研的《灵笼》也将被出售。
一家游戏公司进行“人员优化”并不稀奇。稀奇的是,动不动就裁一裁员。
习惯性“瘦身”
时间回到2021年,完美世界的净利润为3.69亿,只完成了预期目标的30%。于是2022年年初,完美世界进行了近千人大裁员,该消息震动了国内游戏行业。但是,“瘦身”的做法是否快速见效,很难在短期内去进行评论。
2022年,完美世界实现了净利润273%的增幅,达到13.77亿元。一方面,确实要归功于二次元新游《幻塔》的爆发;另一方面更需要说明的是,2022年间完美世界把欧美地区的团队和美国的研发工作室以四亿的价格出售。单单这笔金额,就占了年度净利润的近三成。
到了2023年,完美世界又散发出一种“梦回2021”的崩盘感觉。2023年前三个季度,公司净利润同比下滑57.37%,为6.15亿元;今年1月完美世界发布的2023年度业绩预告更是显示,全年净利润预计仅剩4.8亿至5.2亿元,较上年同期下降 67.32%至61.52%。
紧接着2024年初,我们又看到了完美世界裁员的消息。
只是,比较令人意外的是,本次裁员不只是无关痛痒的“人员优化”,还牵扯到了完美世界旗下的两位“主角”:《一拳超人:世界》和《灵笼》。
核心项目遭殃
《灵笼》这款产品被寄予的期望有多高,从完美世界给它的定位中就能看到。完美世界2023年第三季度财报原文中有一段话写的是“原创 IP 二次元都市题材开放世界冒险游戏、原创 IP 二次元幻想题材开放世界游戏、国产科幻动画大作《笼》IP 多人开放世界游戏亦在稳步推进中。”
一连串的定语,让《灵笼》备受关注。相对的,如果该产品被出售,也无疑会令人唏嘘,更会对完美世界的自研能力产生怀疑。
图片来源:微博【灵笼官方】
相比之下,《一拳超人:世界》项目遭遇裁员,是有迹可循的。据内部人士爆料,《一拳超人:世界》所在的T3项目组目前大约有190人,预计裁员50%左右。
《一拳超人:世界》是为数不多的一拳超人IP授权改编的手游产品,于今年2月初在海外市场上线。根据Data.ai统计的每日排名数据, 在Crunchyroll负责发行的欧美中东等地,《一拳超人:世界》仅仅在3个国家/地区排进了App Store游戏畅销榜Top30;在完美世界发行的东南亚地区,整体排名则要好一些,在5个地区进入过App Store游戏畅销榜Top10。
根据SensorTower的预测,游戏上线一个半月的全球总流水(App Store + Google Play)大约为人民币2300万元。如果这样的数据能保持一段时间,其实是比较可观的。但《一拳超人:世界》在海外市场的问题恰恰是:缺乏连续性。
以东南亚的泰国市场为例,游戏上线后的5天内保持在App Store游戏畅销榜前十,随后便开始快速下滑,和《一拳超人:最强之男》成为“难兄难弟”。要知道《一拳超人:最强之男》2020年底就上线泰国市场了,但它近2个月的畅销榜排名成绩并没有比《一拳超人:世界》差得太多。
↑《一拳超人:世界》泰国市场表现
↑《一拳超人:最强之男》泰国市场表现
这么看来,《一拳超人:世界》项目的裁员,似乎不难理解了。
不过,《一拳超人:世界》也不是完全没有翻身的机会。截至目前,该产品已经在国内进行过多轮测试。而且在2023年12月,这款产品已经拿到了进口网游版号,国内上线只是时间问题。就国内市场行情来看,《一拳超人:世界》的同IP对手仍然是《一拳超人:最强之男》。后者国内上线的时间要早于海外不少,至今已经运营超过4年半时间,这也给了《一拳超人:世界》不小的机会。
对于完美世界来说,《一拳超人:世界》的国内上线,相当于一次“期末考试”。如何改变自身国内手游发行上的颓势,避免重蹈《幻塔》无法长期立足市场的覆辙,是一大看点。消息人士也透露,一旦《一拳超人:世界》在国内的表现依旧不理想,大概率项目组会再次经历裁员。
“仅剩” 的《P5X》能承载期待吗?
讽刺的是,1月份完美世界在2023年度业绩预告中表示,今年将是“重要游戏新品密集推出”的关键年份。没想到仅仅两个月后,完美世界2024年被寄予厚望的产品池里面,就只剩下《女神异闻录:夜幕魅影》(P5X)了。
巧合的是,3月18日《P5X》官宣了将于4月12日公测的消息,该作也被视为完美世界短期内布局二游赛道仅有的一张王牌。只不过,《P5X》前几次测试呈现出的整体质量有些一言难尽,社交平台上博主及玩家诟病的声音不在少数。
作为一款背靠大IP的游戏,《P5X》因其站在巨人肩膀上,无论是质量还是影响力都具备一定保障。但游戏最大的问题在于未能取长补短,像是剧情、人设、解谜、战斗等部分呈现甚至出现了退步,而对于《女神异闻录5》本身存在的一些缺点,完美世界也未能在《P5X》中,通过正向的积累和理解去进行修正。
换言之,游戏的优点更多来自于女神异闻录IP本身,但缺点却是五花八门,正如TapTap上某位玩家所说,所谓“画皮画骨难画魂”,《P5X》可能很难让IP粉丝买账。
且值得注意的是,“P5天下第一,塞尔达是天”这一网络热梗正在成为《P5X》当下宣发的重要抓手,以此简单直接地放大游戏在路人群体的影响力,但这也将《P5X》推向了“不成功,便成仁”的境地,倘若产品噱头大于玩家的实际体验,很有可能因口碑反噬加速产品的衰落。
在《一拳超人》《灵笼》等项目遭遇变故后,完美世界新游的储备在被无情地削弱,也让财报中所提到的“加速游戏业务转型升级”变得更加难以捉摸。更重要的是,随着《幻塔》各项数据走向低迷,完美世界急需一款具有极强造血能力产品来完成接棒。
留给完美世界出牌的机会,已经不多了。
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#3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--appmsgExtra-BG: #121212}}@media screen and (min-width:1024px){body:not(.pages_skin_pc)body:not(.pages_skin_pc){background:var(--weui-BG-2)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root[data-weui-mode=care]:not([data-weui-theme=light]),body:not(.pages_skin_pc) body[data-weui-mode=care]:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, 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rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) 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59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--discussInput-BG: rgba(255, 255, 255, .03)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--nickName-FG: #959595}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}.rich_media_content p{clear:both;min-height:1em}td p{margin:0;padding:0}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]) .rich_media_content img:not(.wx_img_placeholder){filter:brightness(.8)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) :root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px}}:root{--articleFontsize: 17px}:root{--sab: env(safe-area-inset-bottom)}:root{--wxBorderAvatarRatio: 3}:root{--discussPageGap: 20px}:root{--immersive-safe-bottom: env(safe-area-inset-bottom)}:root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px}*{margin:0;padding:0}.rich_media_content *{max-width:100%!important;box-sizing:border-box!important;-webkit-box-sizing:border-box!important;word-wrap:break-word!important}
div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}